Evenflo Introduces New Maestro Booster Seat to Promote Proper Belt Fit

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Evenflo’s new booster seat, Maestro, features exclusive RightFit™ Belt Path Technology™ which automatically guides the safety belt into proper position for a growing child.

Maestro provides parents with an innovative seat that simplifies proper vehicle seat belt fit.

Faced with a multitude of car seat features and benefits, parents can find themselves overwhelmed with options when selecting the right car seat for their child Evenflo, a leading manufacturer and marketer of infant and juvenile products and car seats, has introduced Maestro, a new booster seat to help parents ensure proper seat belt fit regardless of size

The Maestro incorporates Evenflo’s exclusive RightFit™ Belt Path Technology™, with a weight rating of up to 50 pounds in harnessed mode and 100 pounds as a belted booster seat. The RightFit™ auto-adjust belt path automatically guides the belt, promoting proper fit throughout the shoulder and lap area for a growing child. This state-of-the-art booster seat is a comfortable way for children to remain safe in a vehicle.

Most parents are vigilant when it comes to car seats for infants and toddlers but less so as kids grow. The National Highway Traffic Safety Administration reports that infants and toddlers ride in car seats more than 90 percent of the time, but children ages 4-7 are restrained by car seat belt or booster seats with seat belts only 73 percent of the time.

Proper Belt Fit Matters
According to a recent study conducted by The American Academy of Pediatrics, children who use belt positioning booster seats are 45 percent less likely to sustain injuries than children who used the vehicle seat belt . Research also shows that kids who have outgrown harnessed car seats are safer and more comfortable in a booster seat until they grow to 57 inches tall and 100 pounds.

“Many parents and caregivers are unaware of the importance of booster seats for older children who are too big for car seats but too small for seat belts,” said McKay Featherstone, Director of Car Seats at Evenflo. “Maestro provides parents with an innovative seat that simplifies proper vehicle seat belt fit.”

The Maestro combination booster seat meets or exceeds all applicable Federal Safety Standards and has passed Evenflo’s internal side impact testing standards for additional protection. The Maestro also offers superior side and head support to provide side impact protection in harness and belt positions to provide kids with a comfortable and secure ride.    

Parents and caregivers can visit Evenflo’s Web site, http://www.evenflo.com, to view free car seat safety, educational tools, and car seat installation videos. A step-by-step, how-to video is available for every Evenflo child car seat.

The Evenflo Maestro booster seat is currently available at Burlington and Sears for $79.99.

For more information about this child booster seat and to follow Evenflo, visit:
A Mother’s Promise Facebook page
Evenflo Best For Baby on YouTube

About Evenflo
Headquartered in Miamisburg, Ohio, Evenflo Company, Inc. is a privately held leading manufacturer and marketer of infant and juvenile products. Evenflo was founded in 1920 and is a top supplier of infant and juvenile products to key retailers such as Toys “R” Us, Babies “R” Us, Wal-Mart, Target, and K-Mart. The company’s product offering spans a broad range of essential infant and juvenile product categories, including car seats, baby travel systems, infant and toddler feeding, infant carriers, stationary activity centers and home safety products. Evenflo’s premier brand name has 97 percent awareness with new mothers, and the company enjoys #1 or #2 market share positions in 10 important product infant and baby categories. For more information on Evenflo, visit http://www.evenflo.com.


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