The Azouk Company Channel is a cost-efficient alternative to traditional B2B marketing and existing social media services.
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London, UK (PRWEB) February 11, 2010
Azouk Network Ltd., a pioneer in expert semantic search, today announced the release of a new version of its Company Channel service. The service will be initially offered to companies and industry organizations in the Telecom, IT and Media market segments. The launch coincides with the forthcoming Mobile World Congress, the biggest event and trade show in the Telecom and Mobile industry taking place in Barcelona. Later this year, Azouk will also promote this service for other key industry verticals.
In highly competitive high-tech industries, such as Telecoms and Media traditional B2B marketing and PR often does not bring expected ROI especially for small-to-medium players and startups operating in niche market segments.
New rules of marketing and PR involving social media visibility and search engine optimization (SEO) represent an interesting alternative. However, popular social services like Twitter and Facebook are not really meant for B2B applications while Google and other web search engines often do not understand professional jargon and terminology, and return irrelevant results.
The Azouk Semantic Search Engine aims to solve these problems by adding a human expertise and judgment factor to online semantic search. In this way, Azouk allows industry professionals and decision makers to quickly reach the right information and access the best and most highly rated papers, market updates and other professional content in their area of business and technology. They can also easily discover the best experts and follow their choices and recommendations.
“The Azouk expert semantic search solution adds a new dimension to B2B online marketing by connecting buyers and seller in a more selective and intelligent way.” says Kristofer Kimbler, the CEO and co-founder of Azouk.
The Company Channel service allows enterprises and industry organizations to achieve more precise market positioning in their segments. By exposing their product descriptions, white papers, case studies and information about their key experts, customers and partners to Azouk Semantic Search Engine, they can quickly build accurate and desired online business profiles and drive customers directly to their content, information and market offerings.
Key benefits of the new service include:
- Cost-efficient online marketing channel for B2B solutions
- Creating online differentiation in a specialized market segment
- Instant exposure to wider social media and search engines
- Sales lead generation and market intelligence aggregation
- Tracking detailed customer interest in a company
The Company Channel service can also be used by market analysts, research firms and conference organizers offering premium professional content in specific market segments. “Our ICIN Company Channel on Azouk provides us with an innovative, smart and unobtrusive way to reach the right groups of professionals and companies within selected communication market segments.” says Stuart Sharrock, the Chairman of ICIN Events Ltd. a company organizing conferences in the areas of mobile applications, service architectures, and next generation networks.
For more information please visit Azouk Company Channel.
Roger Hinkson (GMT)
Director of Sales and Marketing
+44 7771 893022
+44 20 7617 7654
Kristofer Kimbler (GMT+1)
+46 708 455 311
+44 20 7617 7654
Unit A1/E Crabtree Road,
Thorpe Industrial Estate, Egham,
Surrey TW20 8RN
About Azouk Network Ltd.:
Azouk Network Ltd. (http://www.azouk.com) is a privately held company registered in England and Wales (no. 06444538). Azouk provides a free online service focused on professional content aggregation, sharing and discovery. Azouk’s mission is to organize, rank and rate information from specialized professional domains and industry verticals. The Azouk Semantic Search Engine adds a human expertise and judgment factor to online search for professionally content, industry experts and companies. Azouk enables a new form of professional networking ‘wrapped around’ content instead of contacts.
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