Ekomini.com Launches Children’s Interactive Web-enabled Piggy Bank, Bringing Fun to Financial Planning

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Kids learn how to save, budget and plan their finances with an engaging online game that links a traditional piggy bank with educational and entertaining content.

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Ekomini The Saving Adventure

Learning about money is a gift of a lifetime, as much as reading, writing and counting

Ekomini.com, the world’s first and only interactive web-enabled piggy bank that helps teach children about saving money, today officially launched across the United States after a very successful 2009 launch in Canada.

The Ekomini piggy bank and online financial game allows children ages six to 12 to play and learn about saving money through a dynamic next generation money box that connects to their computer via USB. Ekomini teaches children the fundamentals of spending, saving, sharing, and investing. The electronic piggy bank scans and counts money that is deposited so children can track how much money they have and use online tools to learn and plan how to budget.

“We want to teach children at a young age the importance of saving and investing and let them have fun at the same time,” said Ekomini Founder Philippe Racine. “Ekomini also emphasizes the importance of sharing by teaching kids to budget a portion of their savings for good causes.”

Ekomini piggy bank owners have unlimited access to EkominiVille, an interactive, educational web-based savings platform where children play games, track their savings and learn how to earn, set goals, spend, share and invest. Ekomini’s objective is to improve the financial literacy of the world’s youth and equip this generation of kids with financial skills as they grow into adulthood.

“Learning about money is a gift of a lifetime, as much as reading, writing and counting...” added Dr. Daniel Racine PHD, who inspired his son Philippe to launch Ekomini.

Ekomini is also a breakthrough for parents who would like help with this often overlooked important aspect of education. According to a 2008 Pew Research Center survey, three out of four Americans say they aren’t saving enough. A 2007 Pew survey found that only four out of ten adults pay their credit card bills in full each month and less than half of adults use a formal budget to manage their household expenses.

Ekomini has found a fun, interactive way to help kids build a strong financial foundation so this generation can break this costly cycle of financial illiteracy and grow up with budgeting and money management skills.

Ekomini retails for $39.99 and is available now online and soon at specialty and independent stores across the United States.

For more information, to watch a video demo or play games please visit http://www.ekomini.com

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Colin Trethewey
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