Atlanta, GA (PRWEB) February 10, 2010
O’Charley’s, the casual dining restaurant company, has selected BrightWave Marketing as its email marketing agency of record. BrightWave Marketing, an award-winning agency specializing in email marketing and digital targeted messaging programs, was appointed to manage and enhance O’Charley’s e-CLUB marketing program. The O’Charley’s concept, part of O’Charley’s, Inc. (NASDAQ:CHUX) includes 244 restaurants in 20 states in the Southeast and Midwest, including 232 company-owned and operated O’Charley’s restaurants and 12 restaurants operated by franchises and joint venture partners.
Atlanta-based BrightWave Marketing (http://www.BrightWaveMarketing.com) has been tasked with better leveraging the e-CLUB through more relevant, targeted and valuable email communications. BrightWave will work closely with O’Charley’s to improve the email creative, overall e-Club strategy and analytical elements of this key marketing channel. The email program will drive guest dining frequency and sales, as well as aid in the company’s guest acquisition and loyalty programs and other customer database management and development programs.
“We knew we were not getting the most out of our e-CLUB program. We’ve been successful in signing up new members, but we just weren’t connecting with them in the most effective way or giving them the best digital brand experience,” says Wade Breaux, Director of Creative. “We sought to partner with a firm who could help us maximize the program’s potential. We looked at several agencies – at a local, regional, and national level – and strongly felt that BrightWave Marketing brought the most experience and the clearest strategic vision to the table.”
“O’Charley’s has a compelling brand and realizes the power and potential of a best of breed email marketing program,” commented Simms Jenkins, CEO of BrightWave Marketing. “BrightWave Marketing is proud to be the email marketing partner of O’Charley’s and we look forward to an improved e-CLUB subscriber experience with measurable results.”
About BrightWave Marketing
BrightWave Marketing is an award-winning agency specializing in email marketing and digital targeted messaging programs. BrightWave Marketing partners with clients in the development, management and strategic optimization of digital messaging programs that drive revenue, cut costs and build relationships.
Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including Chick-fil-A, CoreNet Global, Cox Business, iFLOOR, RaceTrac, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms. For more information, please visit http://www.BrightWaveMarketing.com or visit EmailStatCenter.com, the leading authority on email marketing metrics. BrightWave Marketing’s CEO Simms Jenkins is the author of “The Truth About Email Marketing” published by Pearson’s FT Press. Visit http://www.TheTruthAboutEmailMarketing.com for more information on the book.
The O’Charley’s concept includes 244 restaurants in 20 states in the Southeast and Midwest, including 232 company-owned and operated O’Charley’s restaurants and 12 restaurants operated by franchises and joint venture partners.
The menu, with an emphasis on fresh preparation, features several specialty items such as hand-cut and aged Butcher’s Cut steaks, a variety of seafood and chicken entrees, freshly baked yeast rolls, fresh salads, and signature caramel pie.