Mob4Hire Helps Mobile Developers Make Better Software, Joins BlackBerry ISV Alliance Program

Beware the Curse of the One Star Rating

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(PRWEB) February 10, 2010

Mob4hire is pleased to announce that it has joined the BlackBerry® Independent Software Vendor (ISV) Alliance Program as an Associate member. Mob4Hire assists other ISVs developing applications on the BlackBerry® platform with the functional testing of their mobile applications as well as conducting critical market research to help them achieve a successful commercial launch. Mob4Hire has a community of over 40,000 members who are willing and able to test mobile applications on their own handsets in 139 countries on over 350 networks. This allows ISVs to receive real-world feedback from users all over the world to ensure that their application is well tested and more able to receive positive reviews and commercial success.

Mob4hires database currently has 945 BlackBerry® smartphones in 64 countries that are available to test applications on the BlackBerry platform today.

Mob4Hire’s successful marketing campaign of “Don’t Crash - Don’t Suck – Get Sticky” has resonated with the mobile developer community as they attempt to traverse the myriad of networks, operating systems and devices that define the mobile industry today. “We believe that Mob4Hire can help developers create BlackBerry apps that get sticky by using our sophisticated, crowd-sourced methodology to deliver critical marketing research to hit the bull’s-eye in the hearts and minds of today’s mobile user,” states Stephen King, Mob4Hire CEO. “I’ve said it before and it bears repeating, ‘Beware the curse of the one-star rating!’”

Mobile fragmentation can be a real issue for developers. It occurs when mobile software developers are faced with the onerous task of ensuring that their software works properly on the 25,000 different handsets, 700 different networks and the multitude of operating systems, platforms and browsers available on the market. This requires detailed, location-specific testing on the part of the mobile developer in order to bring their product to market. The plethora of mobile application stores has created a tremendous groundswell of activity in mobile software, and companies such as Mob4Hire are able to help solve this daunting task.

Mob4Hire is pleased to be attending the Mobile World Congress in Barcelona, Spain on February 15- 18. Mob4Hire will be exhibiting as part of the Canadian Pavilion, which will be in booth 2A105 in Hall 2.0.

About Mob4Hire
With 40,000 mobile users on over 350 operators in 139 countries worldwide, Mob4Hire (http://www.mob4hire.com) is the largest real world; crowd sourced testing and market research community for mobile apps. By incorporating user feedback and in market testing to developers, we help make mobile software better. Mob4Hire significantly reduces mobile application testing costs and reduces time to market by connecting developers with eager, lower priced, crowd sourced testers and focus groups. Mob4Hire also provides their unique micro-payment crowd-sourced MAAP technology (Mob4Hire as a Platform) to developer networks and app stores such as O2 Litmus to allow for private labeled communities to be added to Carrier and Handset Manufacturer enterprise systems. Founded in 2007, Mob4Hire is headquartered in Calgary, Alberta, Canada with offices in Victoria, British Columbia and London, U.K.

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