Made to Measure: Start-rite Shoes Pioneers the Way Forward in Measuring and Fitting Children's Footwear

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Start-rite shoes has made shopping online for children's fitted shoes stress free, with video content and new technology on their ecommerce website.

Start-rite shoes has made shopping online for children's fitted shoes stress free, with video content and new technology on their ecommerce website.

Embracing the use of new technology, renowned children's footwear specialists Start-rite are pioneering the way forward for the industry. Set to revolutionise the way parents measure and purchase their children's shoes, the company offers an advanced online fitting system, fully supported with instructional videos.

Start-rite's innovative Click'n'Fit technology offers parents a way to measure their children's feet accurately in the convenience of their own home. Simply by uploading digital photographs of a child's feet to the Start-rite website, the Click'n'Fit technology can give exact measurements of the foot in seconds, making it easy for parents to purchase children's shoes online with confidence.

The advanced measuring software is not the only new technology the company has incorporated into their ecommerce website. Video content within their website explains exactly how the tool works and how to use it, so that parents can feel reassured that they are not making any mistakes when purchasing their child's shoes.

In addition to the instructional video for the innovative Click'n'Fit system, Start-rite also offers a series of instructional videos on their site, including other methods of measuring children's feet. Whether opting for their free downloadable paper gauge, the affordable foot gauges, or Start-rite's revolutionary Click'n'Fit technology, all methods are clearly explained using video content within the fitting section of the site.

With a strong focus on the aftercare of their customers, Start-rite has also provided seven additional videos to help parents check that their children's shoes fit properly. Start-rite is constantly looking to provide useful advice to help improve the information available to parents regarding children's footwear, and video content is just one of the ways they intend to do this.

One of the biggest problems inherent to purchasing shoes online is the fact that there is considerable risk that shoes will not fit properly when they arrive. Many parents are attracted to the convenience and wide choice available online but realise that shoes fit differently from one manufacturer to another. Often the perceived hassle of returning shoes is enough for the majority of parents to be put off online shoe shopping altogether, resulting in them relying purely on the high street.

Start-rite understands these issues and has overcome them by providing a comprehensive fitting section within their website that directs parents on how to buy with comfort and reassurance within the Start-rite website.

From being the first footwear manufacturer to make a practical contribution to the prevention of damage to young feet in the 1920s, to being England's first children's fitted footwear brand with a transactional website, Start-rite shoes has led the way forward in children's footwear. Recognised in more than 35 countries for superior quality, style and fit, Start-rite has been entrusted by generations of parents to care for children's feet.

Start-rite offers stylish fitted footwear from pre-walkers, sporty casuals and smart school wear, to cool sandals, cosy slippers and fun wellies, as well as the timeless English Classics collection.

Visit Start-rite's website to find out more about this innovative Click'n'Fit technology, or to view the full range of measuring and fitting video tutorials available visit


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