Yell.com Unveils Microsites Powered by Daylife SmartSections

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UK’s leading local business platform launches 18 new sites using SmartSections intelligent content services from Daylife.

Daylife now enables us to organize and aggregate content around the topics that people using Yell.com search for the most.

Yell.com has launched 18 new microsites powered by Daylife SmartSections, in a significant expansion of Yell’s plans to integrate consumer advice and information into its local business search experience.

The microsites use SmartSections (http://corp.daylife.com/daylife_smartsections), a Daylife service, to combine articles from Yell.com’s own network of bloggers with consumer advice, tips, videos, and tweets from other online experts, creating resource-rich media hubs on local search topics such as plumbing (http://plumbers.yell.com/), gardening (http://gardens.yell.com/), and car repair (http://motoring.yell.com/).

Matthew Bottomley, director of product marketing at Yell.com (http://www.yell.com), said, “This is a substantial step forward in Yell.com’s drive to offer consumers a rich local search experience. It means that as well as finding local businesses on Yell.com, our users can at the same time also obtain a wealth of information, consumer advice and ideas around what these businesses do.”

Daylife (http://www.daylife.com), the market leader in intelligent content services, enables publishers to source, manage and compose content from their own catalog and selected sources into dynamic reader and advertiser-friendly web pages and widgets. Clients include USA Today, NPR, Time Warner Cable’s Road Runner, and The New York Post.

Each Yell.com microsite uses Daylife SmartSections to complement listings with original articles and other media produced by Yell’s team of expert bloggers. This includes:

  •     consumer guides, such as a comprehensive guide to law;
  •     information from Yell’s content partner network;
  •     blog posts from specialists ranging from local lawyers to gardening experts and car mechanics.

Daylife’s Chief Executive Officer Upendra Shardanand said, “Yell.com’s microsites are a great model for how websites across the spectrum can deepen their user experience with useful, relevant media and information. Anyone looking for local services can benefit from more than a phone number. Now Yell.com offers how-to’s, tips, videos, tweets, and expert blog posts alongside local search results.”

Nick Haworth, Yell.com’s head of content, said: “Supported by our expanding network of bloggers and content partners, Daylife now enables us to organize and aggregate content around the topics that people using Yell.com search for the most.”

Press Contacts:

Daylife
Rachel Sterne
Media Relations
Tel: (917) 653 -3189

Daylife.com
Daylife is the leading intelligent content services provider to the world's best-known media brands and consumer destination websites, including USA Today, NPR, and Time Warner Cable's Road Runner. In 2009 Daylife was named one of BusinessWeek's "Fifty Best Tech Startups" and a Top 50 Real-Time Startup by ReadWriteWeb.

With its SmartMedia suite, Daylife helps publishers source, manage and compose high quality content at massive scale, turning material from their own catalog and from the best of the web into highly engaging reader- and advertiser-friendly web pages, apps, and widgets. Daylife services include SmartEnterprise, SmartSections, SmartTopics, and SmartGalleries.

Founded in 2005, Daylife is headquartered in New York City and recently closed a strategic investment from Getty Images, Inc. Visit http://www.daylife.com to learn more about how publishers can benefit from Daylife's services."

Yell
Jon Salmon
Yell Press Office
Tel: 0118 950 6656
Mobile: 07801 977340
email: jon(dot)salmon(at)yellgroup(dot)com

Yell.com
Launched in 1996, Yell.com is the UK’s local business search engine and a major online advertising medium for small and medium sized businesses. Yell.com provides consumers with a direct and effective route to finding a business or service online using keyword, type of business, or company name and location as search criteria. Consumers can review relevant search results and quickly determine the right business for their needs based on detailed advertiser information and rich, vertical content to better help them make a decision.

Yell.com’s up to date, comprehensive and trusted database of over two million UK business listings (including more than 200,000 searchable advertisers) can be accessed via the web site (http://www.yell.com), through web browsers on all mobile phones and a downloadable application available on a wide range of mobile devices including the Apple iPhone. Yell.com also provides sophisticated, zoom-enabled maps to help consumers locate local businesses, and provides other features such as walking and driving directions, closest car parks and aerial views.

Yell.com is part of Yell, a leading international directories business operating in classified advertising markets in the UK, US, Spain and Latin America through printed, online and telephone-based media. Yell’s principal brands include: in the UK, Yellow Pages, Yell.com and 118 24 7; in the US, Yellow Book and Yellowbook.com; and in Spain, Paginas Amarillas and PaginasAmarillas.es. All these brands are trademarks.

http://www.yellgroup.com

Yell's online image library, containing product shots and logos can be found at: http://www.yellgroup.com/images

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