White Horse Emerging Media Campaign Wins Top International Award

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Receiving a Visonary Award in the 2009 Summit Emerging Media Awards, White Horse has earned five industry awards for social media excellence in the last twelve months.

We see excellent results when we apply our user-centered design practices across channels to engage audiences with brands using social media."

The 2009 Summit Emerging Media Awards competition recognized White Horse’s emerging media work for client Columbia Sportswear with an elite Visionary Award in its third annual award competition. The Visionary Award is given to those who demonstrate unusually keen foresight in emerging media. This status is bestowed on a small fraction of entries.

The Summit EMA's 2009 event, which included approximately 600 entries from around the world, acknowledges industry leaders in interactive media. The Pioneers of Columbia's Greater Outdoors campaign won top honors in the Integrated Campaign category. Designed to extend the reach and depth of Columbia Sportwear's new brand campaign, the campaign utilized video and rich media to engage users with ads that combined disruptive, expandable, and UGC banners with social media content. The promotion microsite featured interactive stories of five outdoor adventure pioneers. Visitors could engage with the brand by nominating their own Columbia pioneers. Nominations were shared on YouTube, Flickr, and Vimeo feeds.

“White Horse is leading the pack in creating integrated campaigns that combine traditional and emerging technologies to produce award-winning brand experiences,” said Eric Anderson, VP of Emerging Media. “We see excellent campaign results when we apply our user-centered design practice across channels to engage audiences with brands using social media.”

Following a Gold W3 award from the International Academy of the Visual Arts received in October for Mountain Hardwear’s social community, The Expedition Republic, White Horse has achieved five social media awards in twelve months. The awards follow White Horse’s decision to form a designated emerging media practice group in 2008. The agency provides a full menu of emerging media services including social media monitoring, blogs, social networks, Web communities, Web promotions, and widgets. To help marketers formulate powerful social media strategies that support their business goals, White Horse has created a series of free Webinars and podcasts.

About White Horse
White Horse is a 30-year-old digital marketing agency specializing in the convergence of emerging and traditional media to create immersive Web experiences. White Horse services include Web development, digital marketing, technical engineering, emerging media, and audio/video production. View the White Horse portfolio.

About SIA
The SIA organization is devoted to furthering excellence in the communications industry. It administers rigorous award competitions throughout the year with the goal of recognizing companies and individuals that excel. Throughout its sixteen-year history, the organization has established itself as one of the premier arbiters of communication excellence. Companies and individuals from more than 50 countries across five continents participate annually in its awards programs. The organization conducts three awards each year: Summit Creative Award, Summit Emerging Media Award and Summit Marketing Effectiveness Award. Additional information about the SIA and its competitions is available at http://www.summitawards.com.


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Ami Martin
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