giggle, the Store that Makes it Easier to be a New Parent, Selects iCongo to Drive its Multi-Channel Platform

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The brand that does the “homework" for expecting and new parents, also makes the transition to parenthood smarter and more fun

iCongo, a leading provider of e-commerce and multi-channel marketing systems, announced that giggle, (http://www.giggle.com), the one-stop source for today's new parent offering a complete checklist of only the best products for a smarter nursery and a robust baby gift registry, has chosen the iCongo E-Commerce Platform as the foundation for growing its online direct-to-consumer business.

"We are excited to work with giggle, an award-winning brand that is a clear leader in their space and a premier authoritative resource for expecting and new parents”, said Irwin Kramer, CEO of iCongo. “Our e-commerce platform, already used by many retail leaders, is well suited for helping companies like giggle grow.”

“giggle customer service is priority number one. With iCongo, we know that we are partnering with a firm that understands our operations and can help us meet our growth objectives," stated giggle Founder and CEO Ali Wing. “We selected iCongo because they have a track record for addressing the complexities of managing a multi-channel retailer. It’s imperative that all giggle partners work with us to continually improve our customers’ experience.”

The choice of an e-commerce system is a significant one, as retailers must trust the provider they choose to build off a stable but innovative platform, and continually enhance functionality to support both buyers and the retailer’s own operations and marketing activities. Increased visibility to and availability of inventories to satisfy both web and in-store sales is part of what today’s “cross channel” systems must support. Pick/pack and ship with integration to warehouse and delivery carriers is mandatory.

About iCongo, Inc.
iCongo, Inc. is a leading developer of e-business systems and software that enable companies to effectively and efficiently transact business over the Internet. iCongo’s solutions include B2C and B2B e-commerce systems, retail cross-channel systems and a comprehensive suite of Internet marketing applications. RIS News recently named iCongo as one of their “Companies to Watch” in 2009. Forrester Research just named iCongo a “Strong Performer” in the January 2009 report “The Forrester Wave™: B2C E-Commerce Platforms, Q1 2009.” iCongo’s clients include many world-renowned retailers and brands. Please visit us at http://www.icongo.com.

About giggle
giggle is the one-stop source for today's new parent, offering a complete checklist of only the best products for a smarter nursery, including giggle’s own line of baby products, giggle Better Basics. giggle carefully edits the selection of furniture, gear, clothing, toys, bedding, baby care, and more, making sure to keep it simple, stylish and healthy. giggle helps new parents be new parents, and puts the "giggle" into parenthood. For giggle store locations or to shop online, visit http://www.giggle.com or call 800.495.8577.

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Marsha Chicoine
iCongo Inc.
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