Connecture, Inc. Announces Partnership with MedicareCRM

New partnership addresses the health insurance industry’s need for data-driven automation across all marketing, sales, and enrollment channels of the Medicare market.

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Waukesha, WI (PRWEB) February 9, 2010

Atlanta, GA – Connecture, Inc., the leading provider of Web-based sales, service and process automation solutions to the health insurance industry, today announced a marketing, technology, and reselling partnership with MedicareCRM. Through this partnership, Connecture and MedicareCRM can offer customers an integrated solution via a series of real-time integration points between their online software platforms. The agreement also allows Connecture to resell MedicareCRM as part of the InsureConnect sales automation suite. The joint offering addresses the health insurance industry’s need for data-driven automation across all marketing, sales, and enrollment operations. The advantage for health plans is that the combined end-to-end solution will dramatically reduce acquisition costs and processing time while improving accuracy and increasing customer satisfaction.

MedicareCRM provides Medicare Advantage plans with a complete end-to-end member acquisition platform. The solution includes marketing analytics, sales automation, enrollment and compliance tools, which fully integrate with federal systems at the Centers for Medicare and Medicaid Services (CMS). “As healthcare reform becomes more of a reality, we have seen an increase in interest over the last year for a Medicare-centric CRM solution for our clients with a Medicare Advantage plan,” said David Sockel, Senior Vice President of Sales and Corporate Development for Connecture. “Regardless of potential impacts from healthcare reform, health insurance carriers continue to evaluate technology solutions that will help facilitate new membership growth more efficiently, particularly in the Medicare Advantage market segment. Our partnership is a natural fit, and we’re confident our combined solution will provide our clients the process efficiencies, membership growth, and customer service that they expect.”

“Our MedicareCRM platform was designed to drive down member acquisition costs for Medicare Advantage plans,” said Gene Devine, Executive Vice President of MedicareCRM. “Dovetailing it with Connecture’s offerings will only go to further bolster the powerful suite of tools available for managed care organizations to control their margins. Medicare Advantage plans are facing a reduction in reimbursements, so it’s vital that they increase their focus on efficiency and accountability in their marketing-to-enrollment supply chains. This partnership will not only accelerate enrollment growth, but also do so at lower acquisition costs without sacrificing a plan’s concentration to CMS compliance requirements. That is exactly where Connecture’s service offering fits the MedicareCRM mission,” Devine said.

About MedicareCRM
MedicareCRM is the most trusted solution among managed care organizations for compliant automation of marketing, sales and enrollment operations. Engineered by leading health insurers, in cooperation with the Centers for Medicare and Medicaid Services (CMS), the MedicareCRM platform has proven to dramatically lower member acquisition costs while promoting compliance, enrollment growth, and member retention. MedicareCRM offers product platforms for Medicare Advantage, Medicaid, S-CHIP, Medicare Supplements, as well as for commercial lines of business. MedicareCRM is currently in use by 25% of the fastest growing Medicare Advantage plans in the country according to Oppenheimer & Co. For more information, call Gene Devine at 954.691.2185 or visit the MedicareCRM Web site at http://www.medicarecrm.com. MedicareCRM has offices at 400 E Evergreen Blvd, Suite 101, Vancouver, WA 98660 and 1350 N. Federal Highway, Pompano Beach, FL 33062.

About Connecture
Connecture is solely focused on delivering integrated Web-based sales, service and process automation solutions to the health insurance industry. Connecture has automated elements of the insurance sales and service process for over 80 health plans and insurers, and its InsureConnect suite of solutions currently supports the sales and servicing of 11 of the 20 largest health plans and insurers in the country. Its industry-proven solutions encompass the entire spectrum of multi-channel insurance sales and services for small group, large group and individual markets. Connecture offers an end-to-end business process transaction platform consisting of focused modular applications that fully integrate with existing systems. Connecture’s solutions have proven to deliver increased sales, enhanced broker loyalty, improved back-office efficiencies, lower customer acquisition costs, and decrease overall operating expenses. For more information, call Meg Riddle at 262.408.3865 or visit the Connecture Web site at http://www.connecture.com. Connecture has offices at 101 Marietta Street, Suite 1600, Atlanta, GA, and at One Riverwood Place, N17W24222 Riverwood Drive, Suite 330, Waukesha, WI.

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