Ivey Creative Launched in Los Angeles: Marketing Expert Lisa Dattilo to Lead New Division of Ivey Performance Marketing

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Ivey Performance Marketing announces the expansion of its Los Angeles operation with the formation of Ivey Creative, a division specializing in delivering design services to its clients. The creative services unit will be led by Lisa Dattilo who previously was co-managing director of DZN The Design Group and held marketing positions with Sony Pictures Television International and Fox Sports Net.

"Lisa Dattilo and her team (are) an excellent complement to Ivey's traditional expertise in photography, pre-media and marketing production services."

Ivey Performance Marketing announces the expansion of its Los Angeles operation with the formation of Ivey Creative, a division specializing in delivering design services to its clients.

The creative services unit will be led by Lisa Dattilo who previously was co-managing director of DZN The Design Group and held marketing positions with Sony Pictures Television International and Fox Sports Net. Dattilo has deep entertainment sector experience, including supporting Sony Pictures Television, Paramount Pictures, Warner Home Entertainment and The Academy of Motion Pictures. She has a degree in political science from the University of Southern California.

Dattilo will be joined by Dave Lauruhn, who brings 15 years of art direction experience, including roles with DZN and Pacific Color Connection, and by Dawn Tewksbury as production artist.

“The addition of Lisa Dattilo and her team is an excellent complement to Ivey’s traditional expertise in photography, pre-media, and marketing production services,” said Tim Hawkins, CEO of Ivey Performance Marketing. “I’m excited to have her join Harold I. Huttas, President of Ivey Performance Marketing LA, in realizing the company’s vision of meeting our client’s complete needs.”

Ivey Performance Marketing opened its Los Angeles business unit early in 2009 and its Milwaukee, Wisc. unit in the fourth quarter of 2009, as it prepares for long-term growth by supporting clients, their brands and their products. The Company is building its “ideas to insights” business platform by offering creative and implementation services in key markets, mirroring the structure and function at the Company’s Portland headquarters.

About Ivey Performance Marketing

Based in Portland, Ore., Ivey Performance Marketing creates, implements and manages marketing campaigns for clients with branded products and services. More information is available at http://www.ivey.com or by calling 503.794.9800.

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