First Global Branding Summit Examining “Building and Protecting Reputation” Set for Scottsdale Feb 24-25

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Today due to the power of social media, every organization's reputation is amazingly fragile - fine today and trashed tomorrow. To help organizations build and protect their brand, Communitelligence is presenting Reputation 2010, a premier event on branding, executive communications and speech-writing in the New Media Age at Henkel Consumer Goods Inc.

Experts in branding, reputation and social media are meeting at REPUTATION 2010: Executive Communications and Speech-writing in the New Media Age, a conference to explore best practices and dynamics affecting business reputations in the age of social media.

The Feb 24-25 event is sponsored by Communitelligence, producer of conferences and other resources on business communication trends, and is being hosted by Henkel Consumer Goods Inc. at its new headquarters in Scottsdale. Henkel is the name behind some of America’s best-known brands such as Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants/deodorants, got2b® hair gels and Loctite® adhesives.

“This conference brings together experts in the communications field to expand their knowledge on what is going on right now in the age of new media,” said Cindy Demers, VP-Corporate Communications for Henkel North America. “Sessions will also focus on the critical role that Corporate Communications plays in driving strategy and business results."

Dr. Leslie Gaines-Ross, Chief Reputation Strategist with Weber Shandwick, David Murray, Editor of Vital Speeches of the Day, and Henkel Consumer Goods Inc. President and CEO Brad Casper are among the event’s expert speakers. Executive communication leaders representing Go Daddy, UPS, PNC Financial, Coca Cola, Cisco, Phoenix Suns, John Hopkins University, Avnet and ASU and other organizations will also participate.

“As leaders and companies recover from a grueling few years of reputation damage and loss, now is the right time to listen and learn about what reputation strategies will make a difference going forward,” said Leslie Gaines-Ross, chief reputation strategist at Weber Shandwick.

Too often, businesses and other organizations don’t value their reputations as important strategic assets that must be constantly protected, carefully cultivated and regularly enhanced. “The old saying is true: reputations are longer in the making than in the losing,” says P. Michael Field of the Johns Hopkins University. “That’s why it’s so important to have a proactive and strategic communications plan in place that reinforces an organization’s reputation in the public mind.” Field will lead a communications planning roundtable on the subject on Day 2 of the conference.

The conference begins on February 24 (2:30-5:30 p.m. MST) with a workshop by Christine Solie, one of the most successful executive communicators in the world and one of the best teachers of speechwriting. Then David Murray, Editor of Vital Speeches, is leading what he’s calling “a dangerous and improvisational speechwriting jam session" celebrating the winners of the 2010 Cicero Speechwriting Awards.

Executive reputation guru and author Leslie Gaines-Ross kicks of the February 25 program with a keynote titled: “What your CEO and Senior Executives Should be Saying Now.” Then three leading experts on how to create a disciplined executive communication program will share their secrets, and offer attendees important tips.

An expert panel with experts from ASU, Go Daddy, the Phoenix Suns and a former Sony executive ends the morning with their views on "Understanding and Managing the New Social Reputation."

"Go Daddy entered the social media space primarily to help support customers who had questions or needed help," said Go Daddy Vice President of Social Media Marianne Curran. "After we nailed this down, we began interacting with customers in other ways, such as offering discount deals and getting feedback about our brand. Social media is a great way to obtain input and engage customers. In fact, right now we're holding a contest via social media for customers to create their own Go Daddy commercial."

During the luncheon keynote, the president and CEO of Henkel Consumer Goods Inc., Brad Casper, joins his corporate communications VP Cindy Demers to show you what a great CEO-communicator team looks like.

The afternoon includes three research roundtables, an expert panel on "How to Localize Your Global Brand," and Jon Harmon, author of the new book, Feeding Frenzy: Inside the Ford-Firestone Crisis, presents his advice on safeguarding corporate reputations "when all hell breaks loose."

Supporting sponsors for the event, in addition to Henkel Consumer Goods Inc., are the Cicero Speechwriting Awards, IABC Phoenix, Vital Speeches of the Day, PRSA Phoenix and The New York Speechwriter's Roundtable.

“Today due to the power of social media, every organization's reputation is amazingly fragile - fine today and trashed tomorrow. This conference is a short course into the dynamics of organizational reputation, and how to manage it,” said John Gerstner, president, Communitelligence.

Register online for the Building and Protecting Reputation 2010 conference at For information, call 480-816-5550.

About Communitelligence

Communitelligence Inc. of Fountain Hills, Arizona produces online and physical conferences, webinars, virtual classrooms and CDs on emerging business communication trends and skills. Building and Protecting Reputation 2010 will give business professionals a better understanding and practical advise on executive communications and speechwriting in the age of social media.


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