Online Specialty Retailer Bows-n-Ties Guides Groomsmen to Their Perfect Wedding Outfit

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Newly launched retailer Bows-n-Ties.com makes it easier for couples to coordinate their wedding colors. The website features thousands of neck and bow ties that are sorted into 19 popular wedding color categories.

In the past few weeks almost 40% of all our sales are for bright orange neckties followed by the colors bright apple green, fuchsia, hot pink, and the common classics such as champagne, ivory, and cream

Newly launched retailer Bows-n-Ties.com makes it easier for couples to coordinate their wedding colors. The website features thousands of neck and bow ties that are sorted into 19 popular wedding color categories. As exciting it is to get married planning a wedding gives most couples plenty of head and heartache. From day one on there is pressure that everything has to be perfect -- from the dress to the floral arrangements. To add to the complexity most weddings follow a strict color theme.

"As great as it may seem at first, having everything fit a few specific colors really limits people's choices", says Hendrik Pohl owner and founder of Bows-n-Ties.com. Pohl has been in the necktie business for half a decade, and he has always noticed that couples had a difficult time matching the groomsmen's neckties to the color of the bridesmaids' dresses. Then, just in time for the wedding season 2010, he launched his latest website Bows-N-Ties.com - a website that will make it easy to find the perfect matching necktie or bow tie. By now the site features over a 1,000 different neckties which are sorted into 19 different color families. Also expanding is the selection of extra long ties and kids ties. That way "the entire wedding party, regardless of age, height, and weight can wear the exact same necktie", explains Pohl.

"We noticed that we give customers almost too many choices", says Pohl who points to the company's flexible return policy. "Now, for the first time customers have so many options on mens ties that we have to offer a '60-day no questions asked' return policy. We actually encourage our customers to order as many ties as they like and then return the ones that are not the perfect match," says Pohl.

To ensure that the website always features the most recent color trends, Bows-n-Ties.com attends annual bridal shows, has formed partnerships with several other online bridal retailers, and regularly writes for online wedding blogs as well as participates in wedding forums and message boards. When we asked Pohl about the most popular wedding color he points to a bright orange tie. "In the past few weeks almost 40% of all our sales are for bright orange neckties followed by the colors bright apple green, fuchsia, hot pink, and the common classics such as champagne, ivory, and cream," says Pohl.

Even though ties and bow ties is the websites main focus, customers can also choose from a wide range of handkerchiefs and cuff links. In addition, the site features a growing section with information on how to tie a necktie, how to fold a handkerchief, tying bow ties, dress code advice, and general men's fashion tips and style trends.

Bows-n-Ties.com is a wholly owned subsidiary of San Francisco based company United E-Commerce, LLC. For more information on Bows-n-TIes.com please contact Hendrik Pohl.

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