Cross Media NYC Conference Launches with Major Media Industry Support

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Media Mogul Bonnie Fuller, Ubisoft’s Mathieu Ferland, Digitas’ Ashley Swartz & RIM BlackBerry’s Alistair Mitchell confirmed speakers for inaugural media event

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Gavin McGarry said: “We are excited to kick off the first annual CROSS MEDIA NYC conference with support from these top media executives, each offering insightful perspectives on the state of the business from their own industries.

The first annual CROSS MEDIA NYC ( conference was announced today and has confirmed a heavyweight list of media industry executives to headline the event taking place on Wednesday, March 10, 2010, at the Scholastic Theater in New York from 6pm to 9:30pm. The line up for the event includes magazine innovator and President of Bonnie Fuller, Ubisoft’s Cross Media Group Senior Producer Mathieu Ferland, RIM/Blackberry Vice President of Multimedia Integration Alistair Mitchell and global interactive agency Digitas’ Senior Vice President Ashley J. Swartz. The event’s organizers have partnered with the Government of Canada and NATPE (National Association of Television Programming Executives), and will bring together executives from the worlds of media, entertainment and publishing to examine and explore the current state of the media business in a cross media world.

Founded by veteran digital media executive Gavin McGarry and event producer Jennifer Harkness, CROSS MEDIA NYC, will provide a forum to discuss perspectives on how the industry will be produced, distributed and consumed in a cross media environment, specifically looking at ways to incorporate cross media into business models. CROSS MEDIA NYC has a strict agenda that will focus on providing attendees with real tangibles on how to monetize cross media opportunities in the various sectors.

In addition to the super panel, other scheduled events at CROSS MEDIA NYC include two industry focused case studies and four demonstrations of emerging cross media technologies, all designed to give attendees a more direct and personal understanding of how cross media can be implemented successfully.

Presenting one of the case studies is transmedia storytelling expert and CEO of Starlight Runner Entertainment Jeff Gomez, who works on some of the biggest entertainment franchises including Disney’s Pirates of the Caribbean, Hasbro’s Transformers and Coca Cola. Gomez will present a special transmedia case study on Coca Cola’s Happiness Factory, demonstrating how an entertainment IP can successfully be distributed and monetized across multiple platforms.

David Kruis President and CEO of Metranome, a leading mobile applications production company, who recently launched the first ever animated Dilbert and New Yorker Magazine "Cartoon a Day" integrated calendar applications for BlackBerry phones, will also join the conference to conduct a special demonstration of the company’s unique technologies, applications and services for the mobile media market.

Founder of CROSS MEDIA NYC Gavin McGarry said: “We are excited to kick off the first annual CROSS MEDIA NYC conference with support from these top media executives, each offering insightful perspectives on the state of the business from their own industries. Our goal is to host an annual event where thought leaders from all media can come together, share ideas and learn how to monetize their business through cross media."

CROSS MEDIA NYC 2010 will feature participation from senior executives in such industries as Video (web video, TV, Film, DVD), Internet (websites, podcasts, social media, marketing, music, email), Gaming (Social Gaming, Virtual Worlds, Console), Publishing (magazine, books), Mobile (apps), Advertising and Merchandise. CROSS MEDIA NYC 2010 takes place Wednesday, March 10, 2010 from 6:00pm 9:30pm at the Scholastic Theater: 557 Broadway, Prince Street.

CROSS MEDIA NYC 2010 has also aligned a number of prominent sponsors for the event including the Government of Canada, NATPE, Mashable, C21 Media and the New York Television Festival. CROSS MEDIA NYC’s board includes a roster of industry heavyweights including: Vidar Brekke , Emerging Media Strategist, DefinedLogic; Nicholas Butterworth , CEO, Diversion Media/HD Cloud; Bill Chamness, Account Director, Hanft Raboy + Partners; Anna Gecan , VP Original Programming, HGTV; Chris Pfaff, CEO, Chris Pfaff Tech/Media LLC; Ava Seave, Principal, Quantum Media; Yaron Samid, Founder,; Tania Yuki, Director, Product Management, comScore.

Conference founder Gavin McGarry is a veteran digital media executive. He was part of the global content team at web video start up JOOST and former head of Cross Platform Business Development for ENDEMOL. Currently McGarry runs Jumpwire Media, a cross media agency that helps companies profit from the emerging digital platforms. Conference co-founder Jennifer Harkness has been in the media and event business for over 20 years. Prior to joining Jumpwire Media as a Vice President Harkness was the Executive Director of the Banff World TV Festival. At Jumpwire Media, Harkness currently advises on such international events such as NATPE, KidScreen Summit and Stratford Documentary Festival.
For tickets, sponsorship or to submit speakers, please contact Jennifer Harkness 917-209-9797, info(at)jumpwiremedia(dot)com.
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Speaker Bios:
Bonnie Fuller, President and Editor-in-Chief of
Media executive and magazine innovator Bonnie Fuller is President and Editor-in-Chief of, an online celebrity and entertainment site. With over two decades of holding editor-in-chief positions for a variety of print publications, Fuller has entered the world of digital publishing to once again change the way young women consume celebrity and style news. Prior to, Fuller was executive vice president and chief editorial director of American Media, Inc. (AMI), where she was charged with overseeing AMI's 16 weekly, bi-weekly and monthly magazines, including Star Magazine, Shape, Men's Fitness, Natural Health, Country Weekly and Fit Pregnancy, among others. She has also served as the editor-in-chief of Us Weekly, Glamour, Cosmopolitan, YM, Flair and Marie Clair which she conceived and launched for the US market.

Mathieu Ferland, Senior Producer, Cross Media Group, Ubisoft
Mathieu Ferland joined Ubisoft Montreal in 1997, and he’s currently the senior producer of Ubisoft’s Cross Media Group. Ferland is focused on defining cross media and convergence strategies for Ubisoft’s intellectual properties. He’s been influential in leveraging Ubisoft’s video game IPs into new entertainment mediums, including expanding Ubisoft’s blockbuster video game franchise Assassin’s Creed into non-gaming consumer products, such as short films, novels and comic books. Prior to being the senior producer of Ubisoft’s Cross Media Group, Ferland held a leading role in the development of Tom Clancy games, including the creation of the highly acclaimed Tom Clancy’s Splinter Cell. Ferland has produced an extensive list of video games, including multi-million selling Tom Clancy games: Splinter Cell Double Agent, Splinter Cell Chaos Theory, Splinter Cell, Rainbow Six Raven Shield, Rainbow Six Rogue Spear: Black Thorn.

Alistair C. Mitchell, Vice President, Multimedia Integration, Research In Motion Limited.
With fifteen years senior level experience in the broadcasting and digital media sectors, Alistair Mitchell is Vice-President, Multimedia Integration for Research In Motion Limited. Focused on the continual development of the BlackBerry media experience, Mr. Mitchell builds upon his experience founding and developing one of North America’s first licensed digital music businesses, Puretracks. During his nine years as CEO for Puretracks, Mr. Mitchell led the organization through successive years of rapid growth, and ultimately its sale.

Ashley J. Swartz, Senior Vice President of Digitas
Ashley J. Swartz is the Senior Vice President of Digitas in New York and has global responsibility for Ashley has a career that has included manufacturing, entrepreneurial start-ups and new media revenue hunting roles in various types of agencies. Prior to joining Digitas, she completed an assignment as interim CEO of a boutique London based transmedia shop called Ag8, launching an open media franchise for Ridley and Tony Scott.

Jeff Gomez, CEO of Starlight Runner Entertainment
Jeff Gomez is an expert at transmedia storytelling, incubating new entertainment properties, strategic planning and production for cross-platform implementation. As CEO of Starlight Runner Entertainment, an animation and live-action feature film production company and leading creator of highly successful fictional worlds, Jeff transforms intellectual properties into highly successful transmedia franchises. Jeff has worked on such blockbuster universes as Disney's Pirates of the Caribbean, Prince of Persia and Tron, Microsoft's Halo, James Cameron's Avatar, Hasbro’s Transformers, Mattel’s Hot Wheels and Coca-Cola's Happiness Factory.

David Kruis President and CEO of Metranome
David Kruis is President and CEO of Metranome, an industry leader in creating rich media applications for the mobile market. Metranome’s platform enables multiple service models including downloadable media, video-on-demand, subscriptions, sponsored, and advertising supported content. Before co-founding Metranome, David was Entrepreneur-In-Residence at Tech Capital Partners, an early stage Venture Capital firm based out of Waterloo, Ontario. David spent the better part of a decade in expanding product management and marketing roles at Research In Motion. While at RIM he defined and led the development of the BlackBerry solution for ISPs and mobile operators, driving the expansion of BlackBerry into the global market. As RIM’s Director of Retail Product Planning, David defined the overall BlackBerry solution for the consumer and small office/home office markets.


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