Digital Broadcasting Group Integrates Datran Media’s Aperture Technology To Help Agencies And Brands Measure and Optimize Digital Video Campaigns

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Marriage of Video and Analytics Provides DBG Advertisers with the Ability to Act upon New and Meaningful Audience Analytics

Digital Broadcasting Group (DBG), a full-service video network specializing in the original production and distribution of video content across the Internet and other digital media, today announced it has integrated Datran Media’s Aperture digital audience measurement technology across its platform. Through this partnership, agencies and brands that leverage DBG’s digital video network gain access to Aperture’s robust, data-driven audience measurement platform and reporting and analytics capabilities. These capabilities provide deep, verified, household-level demographic, lifestyle and buying information about the audience, as well as tools for content verification and creative analysis to better validate (audit), segment, optimize and report on the audiences and the environments in which the campaigns reach and engage them.

DBG video network advertisers will now able to measurably answer critical audience questions like “Who are my most valuable viewers?” and “Who is engaging with my video campaigns?”—along with key criteria such as audience value, time spent with media and other key performance indicators—letting advertisers intelligently target and engage audiences.

“The analytic power that integrating Aperture into our video network has added via constant data feeds makes possible even greater campaign success,” said Damon Bethel, EVP of Strategy and Business Development for Digital Broadcasting Group. “Better, more actionable audience intelligence is frequently expressed as the number one need of advertisers. We reviewed many providers when seeking the right analytics offering to complement our video advertising capabilities. Aperture was the best solution to help our advertisers understand their audiences and the dialogue they are having with them in a way that was not possible in the past.”

About Digital Broadcasting Group
Digital Broadcasting Group (“DBG”) distributes video inventory through the DBG Video Network, and produces original online programming. A comScore rated top 10 video network comprised of 126 million monthly unique visitors, the DBG Video Network distributes advertisers’ pre-roll inventory as well as other longer form video content across the 2,600 sites and properties that are within the network. DBG’s Emmy Award winning in-house production team produces original programming that aligns with a brand’s communication goals. DBG has recently worked with clients such as Walmart, Kimberly Clark, Unilever, TransUnion, Lionsgate, the U.S. Air Force, Moen, and Diet Coke to create and distribute branded entertainment content. The company was founded in 2007, and has offices in New York, Chicago, Dallas and Los Angeles. Chris Young, founder of Klipmart, formed DBG with Emmy Award winning writers and producers Joseph Gomes and Gregg Backer.

About Aperture
Aperture is an award-winning and revolutionary audience measurement platform that brings an unparalleled level of precision and intelligence to online marketing. Aperture uniquely combines household level data with online consumer behavior to help advertisers accurately identify, reach and measure online target audiences. Aperture modules include Audience Discovery and Targeting, Audience Finder, Audience Reach and Audience ROI. The world's largest advertising agencies and global brands depend on Aperture to connect unique consumer audiences with the compelling content, products and services they desire.

About Datran Media
Datran Media is a leading digital marketing technology company that helps its customers to manage all aspects of their multi-channel marketing campaigns - from branding and acquisition, to retention and monetization. Datran Media technology solutions include cutting edge technology for media distribution, and audience measurement and analytical tools. These solutions make it easy to drive maximum value and measure the results of digital marketing programs. More than 1,000 top consumer advertisers, publishers and agencies have partnered with Datran Media to increase brand favorability and strengthen the lifetime value of their customer relationships. For more information on Datran Media, visit

Copyright ©2010 Datran Media. All Rights Reserved. Datran Media and Aperture are trademarks or registered trademarks of Datran Media.


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