Action Inc. Announces Expansion of Territory within Northeast

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Action Incorporated, a Tarrytown based marketing firm, has recently announced plans for territorial expansion. While specializing in promotional marketing, the company has excelled by building a more personal relationship with its clients. Action Inc.’s recent success with local patrons has attracted big-name, national companies in the Home Improvement industry. Their ability to work with multibillion dollar clients has enabled them to grow into markets within Connecticut, the NYC metropolitan area, as well as Long Island, with the intention of expanding further.

With our experience in generating foot traffic for some of the top professional clients in the tri-state area, we have found it to be a very simple transition to generate leads for industry leaders in the H.I. business. Our ability to be proactive in finding new customers is what separates us from other, more passive, traditional companies.

Action Incorporated, a Tarrytown based marketing firm, has recently announced plans for territorial expansion. While specializing in promotional marketing, the company has excelled by building a more personal relationship with its clients. Action Inc.’s recent success with local patrons has attracted big-name, national companies in the Home Improvement industry. Their ability to work with multibillion dollar clients has enabled them to grow into markets within Connecticut, the NYC metropolitan area, as well as Long Island, with the intention of expanding further.

Over the past two years, the group has been focusing on helping Home Improvement companies. This is due to the fact that from 2008 to 2009, companies in the Home Improvement industry spent over $2 billion on lead generation. Dating back to 1998, 89.6% of all leads were generated through telemarketing. In 2005, the introduction of the, “Do Not Call list” significantly impacted telemarketing. Presently, in the Home Improvement industry, only 54% of all leads are generated over the phone, or online. This forced the leaders of the industry to search for new lead sources. “With over half of the lead sources depleting in the H.I. industry, we felt like there was a great deal of money on the table for the right company to take - if they could tap into the proper market," says Rich Del Cervo, Director of Operations, of Action Inc. “We take great pride in being able to work in conjunction with the national brands we have teamed up with in the last few years. We look forward to continuing a growing relationship with our partners throughout these difficult economic times.”

"A great deal of money" is not an understatement. Despite extremely difficult economic times in most industries, the team at Action Inc. has helped their major clients gross over $3.5 million, within a short period of time (ending in 2009). Mr. DelCervo goes on to say, "With our experience in generating foot traffic for some of the top professional clients in the tri-state area, we have found it to be a very simple transition to generate leads for industry leaders in the H.I. business. Our ability to be proactive in finding new customers is what separates us from other, more passive, traditional companies."

Action Incorporated is overseeing a vast amount of territory - from the entire state of Connecticut, to the New York metro area, and even into the heart of Long Island. Since the territories are so vast, the company has plans to spread full-time offices throughout the northeast in order to help penetrate each market to its full capacity. "We are very excited that, once again, we are able to provide another outlet for our team members to advance and grow within the company. If success continues at this rate, we will expand this division into at least five or six new geographic markets for 2010," says DelCervo.

Studies have indicated that this prediction is more than accurate. The Home Improvement Research Institute, or HIRI®, devotes all of their time and effort into such research. They will be the first to discuss how the industry took a huge slide in the past several years. Yet even within its downfall, there were outsourced companies that helped bring in millions, in extra revenue – which is what Action Inc. has accomplished.

                                         U.S. Home Improvement Products Market: 2008-2014

            2008     2009     2010     2011     2012    2013    2014
Billion $         287.8    263.9    267.0    282.3    308.7    329.0    346.4
% Change          -4.9    -8.3    1.2    5.7    9.4    6.5    5.3

According to the most recent statistics on predictions for the H.I. market, the team at Action Inc. seems to be right on track for long-term success. They look forward with continuing to be part of a wave of positive momentum that helps bring the industry back to life.

2008 -- $287.8 billion – -4.9% change
2009 -- $263.9 billion – -8.3% change
2010 -- $267 billion – 1.2% change
2011 -- $282.3 billion – 5.7% change
2012 -- $308.7 billion – 9.4% change
2013 -- $329 billion – 6.5% change
2014 -- $346.4 billion – 5.3% change

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Nicki Distefano
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