Bacardi Mix Master: Master the Art of the Mix

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Available on both Bacardi.com and as an iPhone app, Mix Master is the ultimate guide to the world's best mixable spirit.

By creating the Mix Master suite of apps, we are delivering something of value in a personal and social way.

Available on both Bacardi.com and as an iPhone app, Mix Master is the ultimate guide to the world's best mixable spirit. Some of the world’s most legendary cocktails were originally made with BACARDI Rum, and Mix Master has the recipes, along with an extensive list of Bacardi’s classic and contemporary cocktails.

Setting Mix Master apart from other digital and mobile cocktail guides is a sophisticated yet easy to use filtering system. This feature allows users to search by name and cocktail style, but most importantly, by ingredient so users can find exactly what they’re in the mood for or have on hand. Specific to the iPhone, the Shopping List makes life a little easier by calculating quantities and reminding the consumer what ingredients they’ll need. What’s more, once they find their perfect cocktail, they can recommend it to friends seamlessly on Twitter, Facebook or by email.

Many of the classic cocktails also feature step-by-step videos, which are easy to follow. Online, users can learn even more about the stories behind those cocktails, and why they’ve become legendary. If they want to know what’s hot right now, they can with the Mix Master iPhone app’s Top 25.

iPhone consumers want apps that perform and are easy to use. They’re looking for things that bring value to their everyday life. Mix Master does just that: find the perfect cocktail whether at home mixing drinks or hitting the town with friends. In a space that has become saturated with thousands of offerings, the apps that have a purpose truly stand out.

“There’s not a lot of things more personal than someone’s mobile phone. It is always with them, in their pocket, alongside their keys and credit card. By creating the Mix Master suite of apps, we are delivering something of value in a personal and social way. The iPhone and online apps are just the beginning: both an android and java solution are expected soon, whilst a social app is in development.” Gregoire Assemat-Tessandier, Head of Digital at Bacardi Global Brands.

Mix Master is the first globally launched iPhone app initiative on behalf of Bacardi, developed by AgencyNet’s mobile group.

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Gregoire Assemat-Tessandier
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