Anchor Intelligence Announces Plans to Launch Keyword Bid Optimization Product

Share Article

ClearMark for Keywords will Optimize SEM Spend Even in the Absence of Conversion Data

ClearMark for Keywords leverages [Anchor's] vast network of data to predict the value of a given keyword, even in the absence of historical conversion information, to help search marketers improve their bid strategy across their entire keyword portfolio.

Anchor Intelligence, the leading provider of traffic quality solutions, today announced plans to launch a new keyword bid optimization system, ClearMark for Keywords. The system was developed to finally help online advertisers improve the performance of their ad spend by providing predictable revenue estimates per keyword. ClearMark for Keywords is the first and only system that predicts the value of each keyword in an advertiser’s given portfolio, even in the absence of conversion data. Anchor is currently in beta tests with several of the word’s largest online advertisers in the retail, comparison-shopping, and travel industries. These beta customers have experienced a 10-20% lift in ROI on average after integrating ClearMark for Keywords.

“For years, Anchor Intelligence has amassed reputation data and best-of-breed network security intelligence from across the web to differentiate between valid and invalid ad traffic,” said Ken Miller, CEO of Anchor Intelligence. “ClearMark for Keywords leverages this vast network of data to predict the value of a given keyword, even in the absence of historical conversion information, to help search marketers improve their bid strategy across their entire keyword portfolio.”

ClearMark for Keywords scores keywords based on thousands of measurable traffic characteristics, enabling advertisers to match their bids to the predicted value of each keyword. ClearMark for Keywords uses all available information within the Anchor Intelligence network, including observed conversions across the network, to enable customers to optimize head and belly keywords, as well as long-tail and “cold start” keywords for which historical conversions are rare. By leveraging data that have historically been unavailable to search marketers, ClearMark for Keywords helps advertisers tap into keywords that have the highest unrecognized potential to ultimately enhance their bid strategy and drive improved performance.

ClearMark for Keywords is an intelligence layer that can be integrated into existing keyword management solutions, be they in-house or with a third party.

Anchor Intelligence expects to publicly announce its first set of live production customers in the coming months. To be considered for an exclusive beta test of ClearMark for Keywords system, interested advertisers should visit: http://www.anchorintelligence.com/ai/solutions/category/clearmark_for_keywords/. For more information, please contact: sales@anchorintelligence.com.

About Anchor Intelligence:
Anchor Intelligence Inc., headquartered in Mountain View, CA, provides ad networks, search engines, and advertisers from across the globe with rigorous, cutting-edge solutions to maximize advertiser ROI. With its diverse portfolio of data and predictive analytics derived from across the web, Anchor's ClearMark suite enables industry players to improve the performance of advertising spend online by predicting click and keyword performance. For more information, visit: http://www.anchorintelligence.com. Follow us on Twitter: twitter.com/AnchorIntel.

Media Contact:
Carrie Bourguignon
Product Marketing Manager
(650) 492-5747
carrie(at)anchorintelligence.com

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Carrie Bourguignon
Visit website

Media