“PurseStrings” 100th Show To Feature “Best Of” Program

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WebmasterRadio.FM marketing-to-women radio program will air on February 9th

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Reaching the 100th show is an exciting milestone for me and for WebmasterRadio

“PurseStrings,” the weekly marketing-to-women radio program on WebmasterRadio.FM, will soon air its 100th show since its debut in 2007. Set for February 9, the 100th show will air at 3 p.m. EST and feature a compilation of some of the best shows throughout the past two and a half years. The show’s host, Maria Reitan, is senior principal and chair of the Marketing to Women and Lifestyle Marketing practice at Carmichael Lynch Spong.

WebmasterRadio.FM added Reitan to its lineup of more than 30 original radio programs in the fall of 2007, seeking to complement its search engine optimization, advertising, affiliate marketing, Internet marketing, international marketing and entertainment programming with a unique show devoted to providing expertise about the largest consumer segment in the country — women.

Reitan has featured high-powered guests ranging from corporate CEOs and marketing executives to authors, creative directors, bloggers, interactive strategists, trend spotters and market researchers. Past guests have included the president of the League of Women Voters, the founder of BlogHer, Washington correspondent Cynthia Gordy and the vice president of marketing for Overstock.com. Each and every guest shares ways listeners can create compelling relationships with female customers who wield trillions of dollars in spending power.

During the time it has aired, “PurseStrings” has been picked up as a complement to other marketing-to-women outlets, including ReachingWomenDaily, the number one multi-author blog publication on marketing to women by editor Penelope Stockinger and the audience of the M2W and M2Moms conferences, which were created by Nan McCann of PME Enterprises. Currently, “PurseStrings” is the only broadcast offering on M2W and ReachingWomenDaily.

“Reaching the 100th show is an exciting milestone for me and for WebmasterRadio,” says Maria Reitan, senior principal and chair of the Marketing to Women and Lifestyle Marketing practice groups at Carmichael Lynch Spong. “It’s quite humbling to look back and see the growth of the show – including the show’s expansion to several new outlets and the number of influential professionals I’ve been fortunate to feature. I look forward to more fascinating guests in 2010.”

Carmichael Lynch Spong is ranked among the 25 largest public relations firms in the country and represents a select portfolio of clients that are the leaders of their industries. In the past, the firm has conducted successful marketing-to-women campaigns with clients American Standard, Harley-Davidson MotorClothes, The Clorox Company, Hasbro, Maytag and Amana.

“Maria is an influential member of our firm’s leadership team and continues to prove her skill in reaching women, the most powerful consumer segment in the country,” says Douglas K. Spong, APR, president of Carmichael Lynch Spong. “We are very proud of Maria’s success with ‘PurseStrings’ and congratulate her on achieving this milestone.”

WebmasterRadio.FM launched “PurseStrings” on October 16, 2007 and broadcasts it live every Tuesday at 3:00 p.m. EST. Each show features female-savvy guests ranging from marketing executives to third-party experts and more. If you’re interested in being a guest on the show, please contact Reitan at maria.reitan@clynch.com.

About Carmichael Lynch Spong
Carmichael Lynch Spong is one of the most decorated public relations firms in the world. It is the three-time recipient of the “PR Agency of the Year” award by national trade journals The Holmes Report and PRWeek. With its headquarters in Minneapolis and offices in New York, Boston, Denver and San Francisco, the firm represents a select portfolio of blue-chip clients. Carmichael Lynch Spong is a division of Carmichael Lynch Inc., which is owned by the Interpublic Group of Companies Inc. (NYSE: IPG), New York. Visit http://www.carmichaellynchspong.com for more information.

About WebmasterRadio.FM
WebmasterRadio.FM lifts the "veiled curtain" of the Internet, bringing the business community together through an interactive radio network. Its listeners are a global group, comprised of everyone from corporate executives and decision makers to small and mid-sized businesses and individual entrepreneurs. WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with Jiyan Wei of PRWeb, WebmasterRadio.FM's official newswire; “Market Edge” with W2/Racepoint Group Chairman Larry Weber; Fired Up! with Gordon Rudow of Bonfire Communications; "SEM Synergy” with Search Engine Marketing Industry Leader Bruce Clay and more. To tune into WebmasterRadio.FM's live content or check out the show lineup, please visit http://www.WebmasterRadio.FM.

Media Contact:
Brandy Shapiro-Babin


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