A presenter must seem credible, as this affects the audience’s view on the believability of the message
(PRWEB) February 11, 2010
m62 visualcommunications, the global leader in presentation effectiveness, has this week reminded presenters that it takes more than an impressive deck of slides to sell a message to an audience: it takes a presenter who can use the slides correctly.
Part of selling a message, whether in a business presentation, a university lecture, a court room or on Speakers’ Corner in Hyde Park, is selling the self. A presenter must seem credible, as this affects the audience’s view on the believability of the message.
Part of establishing credibility in front of a crowd is knowing the material that is to be presented, and delivering it seamlessly.
m62 Training Manager Chas Williams issued a statement urging presenters to practise their material:
“In the middle of a busy schedule there are always new and pressing deadlines that push the less urgent-seeming tasks to one side and eventually out of the diary. Nonetheless, preparing thoroughly for a sales presentation should be considered urgent due to the power an effective presentation has. It is the most important part of the sales cycle, providing the opportunity to personally argue a case in front of the right people in a face to face setting. With this in mind, taking time to learn how to present your slides and practise them is actually essential to making the sale.
“The ability of the presenter to convince the audience of their personal credibility is of equal importance to good quality PowerPoint design in the slides, as both these things together create the image of the company in the prospect’s mind. The good news is that with some training, all it takes to become an effective presenter – that is, one that makes the sale – is practice.”
m62 has produced almost 10,000 presentations for clients worldwide, and operates from offices in the UK, US and Singapore.
For more information about m62 visualcommunications, call +44 (0)151 259 6262 or visit m62.net