(PRWEB) February 11, 2010
A new online beauty retailer, mintandberry.com, has launched to help educate consumers on the dangers of conventional cosmetics and provide alternatives which do not contain any ingredients linked to long-term health concerns.
North America has lagged behind Europe in the move toward cosmetic industry regulation, but now a growing number of consumers are turning green. They want to avoid synthetic ingredients and harmful carcinogenic chemicals that are found in many off-the shelf cosmetics. Findings from The Environmental Working Group (ewg.org), a non-profit environmental organization, have revealed that that over 80% of personal care products, even those labeled as "organic" or "natural", contain toxic impurities or otherwise hazardous ingredients.
Mint & Berry founder, skin care therapist and YouTube video blogger (glamology.com), Charmaine Leah, has long been an activist of the health risks associated with cosmetics. "The average adult is exposed to over 168 harmful and cancer causing chemicals each day from conventional personal care products," said Charmaine Leah. "Due to loopholes in federal law, companies can put virtually any ingredient into their products and the government does not require pre-market safety tests for any of them. What's worse is that, unlike the food industry, there are no laws regarding the use of words like natural or organic on cosmetic labeling."
Mint & Berry knows that purchasing natural products can be very misleading and confusing for many people so they do the screening for their customers. They have a rigorous evaluation process and literally screen every ingredient for purity, effectiveness, and safety concerns before they will sell them. Products must contain certified organic ingredients and have earned the lowest possible hazardous rating (2 or less) from the world's largest product safety guide SkinDeep Cosmetic Database. Furthermore, products must not contain any cancer causing, hormone disrupting, synthetic or petroleum derived ingredients, animal by-products or have been tested on animals.
Mint & Berry gives back a portion from every product sold to help fund non-profit organizations that work to protect the public and the environment, such as The Environmental Working Group and the SkinDeep Cosmetic Safety Database.
"Looking beautiful and youthful is the goal of many of us, but this doesn't mean that you have to compromise your long term health. Using non-toxic organic beauty products will have positive results not only for your skin and your health but also for the environment."
CONTACT: For all inquiries; please contact us at hello (at) mintandberry (dot) com