Borrell Associates’ Peter Conti Wins the Service Excellence Award from Interactive Advertising Bureau

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Peter Conti Jr., executive vice president for Borrell Associates, has received the 2010 Service Excellence Award from the Interactive Advertising Bureau (IAB). The award was presented Sunday, Feb. 21, during the IAB’s Leadership conference in Carlsbad, Calif.

Peter Conti, Jr.

“Pete’s a local retailer at heart, so I’m not surprised that he enthusiastically embraced this project to help Main Street businesses understand interactive advertising,” said Gordon Borrell, CEO of Borrell Associates.

Peter Conti Jr. of Richmond, Va., has received the Interactive Advertising Bureau’s (IAB) 2010 Service Excellence Award for his dedication and leadership in helping educate local marketers and ad agencies in 2009.

The award was presented Sunday at the IAB Annual Leadership conference, “Revenue: The Next Wave” which took place Feb. 21-23 at the La Costa Resort and Spa in Carlsbad, Calif.

Conti, executive vice president of Borrell Associates Inc., helped create a presentation introducing interactive advertising to local marketers and agencies across the U.S. He provided perspective on overall local advertising trends as well as market-specific spending data to be used in each of the 12 cities where IAB members presented to local marketers. Conti also recruited colleagues from Borrell Associates to help present in Atlanta, Cleveland, Portland, Seattle and Washington, D.C.

“Pete’s a local retailer at heart, so I’m not surprised that he enthusiastically embraced this project to help Main Street businesses understand interactive advertising,” said Gordon Borrell, CEO of Borrell Associates. “I am glad the IAB took on this project, and I am glad that such a respected organization saw fit to recognize Pete for his hard work in making it come together.”

Conti, who once owned and managed retail stores in the Washington and Richmond markets, has been a pioneer in the online space. He was the founding manager of Richmond.com in the 1990s and then was hired by Media General Inc. to lead its online publishing efforts. He joined Borrell Associates in 2001.

The IAB selects only a handful of individuals each year for excelling as leaders while completing a significant initiative to foster interactive advertising growth. Across the IAB’s nearly 400 member companies, 18 councils and committees and dozens of working groups, hundreds of members participate each year in shaping the interactive business, its standards, guidelines, and best practices, as well as educational outreach to the marketplace.

About Borrell Associates
Borrell Associates Inc. is the leading provider of local advertising research and analysis, market-specific ad-spending data, consulting and sales training. The Virginia-based company provides detailed market advertising reports for hundreds of local interactive and traditional media companies and customized reports for any U.S., Canadian or U.K. market. It also publishes regular analysis on local online and mobile ad-spending trends. For information visit http://www.borrellassociates.com.

About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For information visit http://www.iab.net.

CONTACT:
Gordon Borrell, CEO
Borrell Associates Inc.
1-757-221-6641
gborrell(at)borrellassociates(dot)com
http://www.borrellassociates.com

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