Children's Hip-Hop CD Creates Buzz on College and NPR Stations with Dinosaur-Laden Rap

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Children's entertainment company Dreammation EFX Studios creates ambitious plan to help boost New Orleans economy

Dinosaurs never became extinct; instead, they became rappers. The next generation of hip-hop all-stars just might be the "Jurassic Park" escapees on Dreammation EFX Studios' double-CD debut album, "Introducing the Party Pals." Eschewing the negativity and profanity of most contemporary rap music, Dreammation's zoo crew of B.C.-era hip-hop characters like Filbert, Rasta, and Trudy toss positive messages over infectious and relentlessly danceable R&B and funk grooves. The result is like Barney jamming at an urban disco, urging kids to do stay in school and clean their rooms while he's getting down with Stegosauruses and Tyrannosaurus Rexes.

The authentic club sounds of "Introducing the Party Pals" - a spontaneously combusting blast of old-school rap, dancehall, reggae, and disco - has been attracting the ears of college and NPR stations throughout the U.S., with over 100 radio stations adding the album to their playlists. But beneath the toe-tapping beats is serious advice for the young. According to Keith Johnson, CEO of Dreammation EFX Studios, the CD's theme "is child safety awareness." Filbert and his fellow Party Pals, the other rapping dinosaurs, celebrate their birthdays each and every day "because a birthday party is a celebration of life," Johnson added.

The CD, produced by David Rosen, is available online at Best Buy, iTunes, Amazon, Borders, among others. Dreammation EFX Studios are looking to expand into distribution with Party City and 150,000 independent party supply stores across the U.S.

Just as the prehistoric age marked the first steps of human evolution, "Introducing the Party Pals" is just the beginning for Dreammation EFX Studios, which has more ambitious plans in the ongoing recovery process of their hometown New Orleans. According to Johnson, Dreammation EFX Studios are currently developing a massive entertainment complex in the area that will include "a retail shopping center, a food court, movie theaters, a 2,500 seat auditorium, a 300-room hotel, film and TV production facilities, and a family entertainment center complete with several amusement park rides featuring our characters."

Johnson added that Dreammation EFX Studios has been "working closely with City Hall in New Orleans as well as the Office of Community Development and the Industrial Development Board, who has provided assistance with information that helped [us] to obtain preliminary approval for up to $52 million in Gulf Opportunity Zone Bonds in mid-2008," giving the company a major boost. "Our goal is to create 10,000 jobs in New Orleans and a total of 25,000 jobs across America by the end of 2014," Johnson added. And just as their local football team the New Orleans Saints have become Super Bowl champions, fulfilling the dreams of a city nearly lost to a terrifying hurricane, Dreammation EFX Studios crawled from the wreckage and are rushing to the end zone, turning big hopes into a better future.


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Robert Sutton
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