Thumbplay’s Chris Phenner Joins Digital Music Forum East Panel to Discuss the Future of Mobile Apps and Music

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Phenner’s Participation Comes on the Heels of the Launch of Thumbplay Music

Chris Phenner, EVP of Business Development for Thumbplay, will speak on the future of mobile music at Digital Music Forum East ( on February 24th, 2010 in New York City. Thumbplay, the leading mobile entertainment company in the U.S., recently launched Thumbplay Music, a cloud-based music service that provides unlimited, on-demand access to millions of songs and is now offered in Beta by invitation-only (request at Thumbplay Music is a next generation music service, built by experts in mobile content delivery to serve the rapidly growing market of U.S. smartphone users which is forecasted to grow to 160 million people by 2013.**

Music apps for smart phones and social networks are the hot new way for artists to keep fans updated with new information, exclusive videos, chat rooms and Twitter-style news feeds. This panel will discuss the opportunities around music apps with a focus on how artists and labels and using apps to promote and even distribute music. How is Apple's App Store evolving? What can we expect with the launch of the RIM/BlackBerry and Android app stores? What kind of innovation are we seeing with apps in overseas markets? What is the next frontier of mobile apps and the music industry?

About Chris Phenner
Phenner has nearly 15 years experience in software, digital media and online subscription services. Prior to Thumbplay, Phenner was director of business development at Audible, Inc., business development manager at CNET Networks'; and, prior to that, served as director of business development at Napster (1.0). He was also business development manager at and in marketing with Spyglass, Mosaic's original licensor. Phenner has a B.A. in Political Science from Miami University and an MBA from a dual-degree program with U.C. Berkeley and Columbia University.

Chris Phenner, EVP, Business Development, Thumbplay
Syd Schwartz, SVP Global Digital Marketing, EMI North America
Mike Scogin, VP, Wireless, MTV Mobile at MTV Networks
Pete Watson, Sr. Bus. Dev. Manager, Research in Motion Limited (RIM) / BlackBerry
Jim Rondinelli, SVP, Strategic Development, Slacker
Moderator: Aydin Caginalp, Partner, Ent. & Media Group, Manatt, Phelps & Phillips, LLP

Media interested in attending the panel can register at

Thumbplay, Inc. is defining the mobile entertainment experience for U.S. consumers. features licensed music, video and games from some of the world’s largest entertainment companies, including: EMI, Sony Music Entertainment, Universal Music Group and Warner Music Group, as well as several independent labels and artists and video game companies. Headquartered in New York City, Thumbplay was founded in September 2004 by Are Traasdahl and Evan Schwartz. Investors include Bain Capital Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New Enterprise Associates, Meritech, Brookside Capital Partners and Cross Creek Capital. More information can be found at or at from a mobile phone.

**Yankee Group (2009)


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