Framingham, MA (PRWEB) February 11, 2010
alqemyiQ (formerly Kenosia Corporation), a leading provider of demand data analytics solutions for the consumer packaged goods industry, unveiled a new website today – http://www.alqemyiqcorp.com. This new website provides robust content with intuitive navigation on the company’s products and services. It was designed to provide CIOs, sales management and field sales, category managers and supply chain executives at consumer packaged goods (CPG) companies with quick access to web pages that are most relevant to their informational requirements.
This new website reflects the evolution of the company and its strategy. In October of 2009, the company unveiled a new strategy, changed its name from Kenosia to alqemyiQ and announced a new product suite, alqemyiQ Enterprise. “Today, there are literally hundreds of data points to bring together and analyze with little standardization,” said Mick McCarthy, alqemyiQ President. “Not only are managers required to analyze more data, but they are also expected to interpret the results and make decisions faster than ever before. alqemyiQ’s new strategy and innovative product platform prepares consumer goods manufacturers for the future need to analyze data in real time. With the emergence of mobile technology, there is an opportunity to interact with consumers at the point of purchase which will revolutionize the way we do business. Manufacturers and retailers that leverage real-time data analytics from mobile devices will gain a competitive advantage in the marketplace,” McCarthy added.
Visitors to the website can preview a demo of the new alqemyiQ Enterprise Insight Wizard module, download whitepapers on industry trends, learn about DataAlchemy best practice case studies, and more. The client login area includes in depth product tutorials and training information.
alqemyiQ is also now participating in the social networks. “Our goal is to utilize social networks to offer insightful information to professionals facing challenges in the consumer packaged goods industry as it relates to demand data analytics or real-time data,” said Lauren Maschio, alqemyiQ Senior Vice President of Marketing. “We are also leveraging the social networks to inform customers of company announcements, new products releases, promotions and news and events. The social network allows users to choose how they want to interact with us as well as with each other,” Maschio added. Participants may follow us @alqemyiqcorp on Twitter, join the alqemyiqcorp fan page on Facebook, or visit the company blog at http://blog.alqemyiqcorp.com.