Jim Mooney Selected to Present at 21st Annual APMP International Conference

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Jim Mooney will present, “Making Your Proposals Pop…and Saving a Tree with Online Customer References” at this year’s APMP conference.

References-Online, the innovator and leader in the customer reference space, announced today that Jim Mooney has been selected to present at the 21st Annual APMP International Conference in Orlando, Florida in June 2010. This year’s theme is “Going Green: A Global Initiative” and will bring together chapters and members from the United States and many other countries.

Jim Mooney, Founder and CEO of References-Online, will give an hour-long presentation about the importance of using customer references to make proposals and RFP responses stand out from the competition. By formalizing an online reference program, users can benefit from an on-demand, streamlined reference database while the environment is helped by a reduction in elaborate printed materials and the inevitable proposal “paper trail” that accompanies so many proposals.

Designed to educate professional proposal writers and marketers alike, Mooney’s presentation will touch on the key challenges and benefits of using customer references during the proposal writing process. He will then outline the steps to implement a formalized reference program, along with the top five strategies for the successful recruitment of existing customers into a reference management program. Attendees will leave the session with actionable items, whether they have an established customer reference program or they have just begun to examine the need for formalizing a customer reference strategy. Mooney’s presentation timeslot is June 3, 2010 from 3:15-4:15 pm.

“I am so pleased and excited to be a presenter at this year’s APMP annual event. Adding dynamic, trackable customer references to proposals helps prospects make informed decisions and simplifies the RFP process,” stated Mooney. He continued, “My enthusiasm for customer references and the positive impact they have on the proposal and sales cycle is boundless so I am looking forward to sharing that knowledge and passion with attendees.”

About References-Online

References-Online (http://www.references-online.com) is a privately held company based in Denver, CO and a recognized leader in the customer reference management industry. From on-demand video applications to reference management databases, References-Online offers a solution that identifies and solves every reference management challenge. The References-Online suite of solutions includes: Reference OnDemand, Reference View, ROEnablement, Reference Management Services and Testimonials OnDemand.

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Elizabeth Sklaroff

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