Scrapblog™ Launches ‘Share the Love’ Facebook Application for Instant, Customized Photo Collages

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Unique App Applies Social Game Mechanics to Encourage People to Do More with Their Facebook Photos

Just in time for Valentine’s Day, Scrapblog™, the leading online service for social storytelling through photos, today announced the launch of its first Facebook application, Share the Love. Share the Love automatically creates an instant, vibrant photo collage using a person’s Facebook photos featuring the most important people in their lives.

When a user first visits Share the Love, the app employs Scrapblog’s QuickMix™ technology to instantly generate a photo collage with up to ten Facebook photos, arranging them in a rich theme with coordinated stickers, backgrounds and captions. Users have the freedom to edit the automatically-generated collage or to easily design a custom look with Scrapblog’s assortment of free digital content. Users also have the option to start from scratch by picking a theme and choosing the photos to feature. After personalizing the collage, users can share their creations with just a few clicks so that their friends can join in on the fun.

Try out Scrapblog’s Share the Love App here:
http://apps.facebook.com/share-love

While Scrapblog users can already pull images from Facebook to use on Scrapblog’s website, this new app marks the first time Facebook users can access Scrapblog photo services without leaving the social network. Share the Love features Scrapblog’s patent-pending technology, providing users with unique storytelling tools and a variety of free and premium content to create a highly personalized, unique photo collection. Share the Love is the first application created by Scrapblog to be featured on a social network.

"Our research showed us that there is a void in the digital photo business,” said Jill Braff, president and CEO of Scrapblog. “Consumers are taking more photos than ever and Facebook has quickly become the largest photo repository in the world. Share the Love is the first application that allows people to easily and creatively tell stories through photos and share them with their friends, all within their existing social network.”

A recent survey conducted by Scrapblog revealed a large segment of users who are incredibly active at uploading and sharing photos on social networks like Facebook. In fact, these users post new photos an average of 9 times a month - 43% more than the overall population surveyed. Share the Love was designed with these active users in mind.

Unlock Even More Love to Share
On their first visit, new users are granted 100 credits to spend in Scrapblog’s Share the Love Marketplace, which features stickers, backgrounds and text. The Marketplace offers a range of free and for-credit content, including special-offer content available for a limited time.

Returning users can earn experience points to level-up simply by using the application and sharing their collections, much like earning credits by playing popular games on social networks. Level-ups will unlock exclusive content, such as premium stickers and backgrounds, with which users can customize their photo collages.

Share the fun, share your creations and Share the Love here: http://apps.facebook.com/share-love

About Scrapblog, Inc.
Scrapblog, the leading online service for social storytelling through photos, provides a drag-and-drop easy way for users to create and share rich narratives using their photos. Funded by Steamboat Ventures and boasting over two million users to date, Scrapblog is free to use and features a robust virtual goods marketplace that offers high-quality original content as well as content from marquee partners like Disney. With no software to download, seamless integration with social media sharing sites, and high-quality printing options, Scrapblog is a fun, easy way for users to extend their digital photos.

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Stephna May

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