Big Book of Site Search Tips
Cupertino, CA (PRWEB) February 10, 2010
SLI Systems' newest whitepaper, "Big Book of Site Search Tips," (http://www.sli-systems.com/whitepaper/bigbook) is now available for free download from the company's web site. The paper offers dozens of fast, simple ways to make site search more effective and user-friendly, and can help companies increase online sales and conversions while improving customer engagement.
The "Big Book of Site Search Tips" features more than 80 pointers on how to improve the look and feel, as well as relevance of search results, how to use search for merchandising, and how to get the most out of site search data.
"Site search is no longer simply a nice-to-have option for a website - it's now critical to a site's success in attracting and maintaining repeat customers," said Shaun Ryan, CEO of SLI Systems. "Therefore, content owners need to make sure that their site search is as feature-rich and relevant as possible. Our new book of tips will help online marketers, site managers and content owners create this high level of usability, and suggests ways to leverage site search to promote products and drive sales on their own sites and in natural and paid search."
Many of the tips included in SLI's "Big Book" don't require complex and time-consuming programming or entire site revamps. For instance, one tip suggests trying out different locations for the search box - for example, placing it at the top center or top right corner of each page - and then testing to see which placements yield greater usage and higher sales from search. Another tip suggests indicating within site search results whether products are in stock or out of stock, which makes it easier for shoppers to sort through their options.
SLI's "Big Book" can be downloaded from the company's web site at http://www.sli-systems.com/whitepaper/bigbook.
About SLI Systems
SLI Systems is the developer of learning-based search and navigation technology for corporate Internet sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems' hosted site search and user-generated SEO solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand.