Factory Place Lofts Open With a Bang

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Guests will have to shoot a shotgun to gain admittance to the drinks, gambling and cigars at Factory Place’s grand opening Alcohol, Tobacco & Firearms Party on Feb. 24.

LOS ANGELES –– The Factory Place Arts Complex celebrates its grand opening this month with guns and booze at its Alcohol, Tobacco & Firearms Party on Wednesday, February 24, 2010.

Before entering the party, invited guests will fire shotguns at the nearby Los Angeles Gun Club in order to gain admittance to the event. Once inside, guests will be granted access to Factory Place’s expansive event complex, where the entertainment will include an open bar, cigars and a live jazz band. They can also enjoy themselves playing one of the many casino games, including poker, craps, blackjack and roulette, where gamblers will play to earn money for Downtown’s own Inner City Arts, a program that uses art to empower inner city youth.

“Downtowners are a special breed. The party scene has really taken to the speakeasy feel that comes from the area’s history,” said AP Consulting LA’s owner Josh Gray-Emmer. “We wanted to take that tucked-away, gangster theme to the extreme.”

The event marks the Factory Place Arts Complex’ introduction to the neighborhood. The original 1308 Factory Place building is one of the original artist loft buildings in downtown. As Downtown’s latest major housing development 1330 Factory Place boasts 53 units with another 35 on the way. Although leasing just started in mid-December, the newest phase of the complex is nearly half full.

“We wanted to introduce Factory Place to the community, and everybody loves a party,” said Stephanie Estes, partner at AP Consulting LA and co-host of the party.

Doors will open at 7pm and won’t close until midnight. Those interested in attending should email atf@apconsultingla.com or request an invitation at @LoftSEVEN’s Twitter account.

About AP Consulting LA:
AP Consulting LA is a branding and marketing company dedicated to the needs of Historic Downtown Los Angeles and its residents.


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Josh Gray-Emmer
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