"More and more businesses are realizing the value and effectiveness of Serious Games for marketing, sales, lead generation and education."
Raleigh, NC (PRWEB) February 15, 2010
CENTERLINE, a digital marketing agency, announced they have hired a new Director of Serious Games, James Cowgill.
"More and more businesses are realizing the value and effectiveness of Serious Games for marketing, sales, lead generation and education. James's presence will help CENTERLINE continue to give our clients access to the latest innovation and best strategies possible in the growing serious games domain" said Charles Long, CEO of CENTERLINE.
As Director of Serious Games for CENTERLINE, James will head Serious Game efforts for all phases of game development; from strategy to tech to creative execution. He will apply more than 13 years of game and simulation development expertise to help clients bridge the gap between education and marketing. This expertise was earned by serving in diverse lead positions including Producer, Lead Game Designer and QA Manager at various studios such as Interactive Magic, Turbine Entertainment, Research Triangle Institute, Virtual Heroes and Atomic Games. James is a pioneer in the Serious Games genre, spearheading various training and communication projects that seamlessly meld game development production values and flexibility with institutional procedure and soft skill training needs.
CENTERLINE is a Raleigh, NC based digital marketing agency founded in 1996. They combine strategic thinking, design savvy and technological know-how to create innovative digital marketing solutions. CENTERLINE gives their clients direct access to a team of multi-faceted strategists, designers, writers and project managers who are focused on staying at the forefront of digital technology from online video, social media and web/mobile apps. Visit them at http://centerline.net/