We looked really hard at the values part of our strategic plan and asked, are we living up to our stated values through action? It is not that we were doing anything wrong or unethical; it was that we just weren’t doing enough right!
Denver, CO (PRWEB) February 15, 2010
Mountain Home Training and Consulting Inc., a leader in Continuous Process Improvement (CPI) Training and Certification, has shaken up their own industry over the last six months with some very innovative approaches to the way they do business. It started with their decision to offer their On Demand Lean Six Sigma Yellow Belt Certification Course for free.
The first response from most people to this unique offer was “how can they do this?” After all, this is the same course that Mountain Home had been charging for, not a watered down demo version. Why would a company give away one of their most popular products!
To Derril Watts the CEO of Mountain Home the answer was simple, “The reason we made this offer is we felt that providing this type of training is a way for us to do our part in today’s uncertain economy. So many businesses are trying to survive this recession without the knowledge they need. We wanted to help by doing what we do best – transfer knowledge. Rarely do you get an opportunity to do something significant to help your customers and grow your business.”
“We felt we could take the risk, because we felt very strongly that if a potential client experienced one of our courses they would be likely to use us to meet their other training needs,” added Mountain Home VP of Marketing Jerry Posey. “We also felt that because we were very sincere and were really trying to help that people would respond positively.”
Other evidence of Mountain Home’s do the right thing approach is their student versus customer mantra. “We operate more like a university than we do a traditional training company,” noted Posey. “The reason is that we have deep roots in the academic world. Our co-founders Derril Watts and Ken Westlund, were both on the faculty of a U.S. Defense University where they created the original Defense Department Business Process Improvement (BPI) Certification Program." Watts added, “Because we see ourselves more as a learning institution our focus is on sharing knowledge and the advancement of learning in our field."
Their ethical attitude may be best represented in their money back guarantee. Watts explained Mountain Home’s intent for the guarantee, “We don't want to waste your time if our training isn't what you need, so we are going against tradition and offering a, 100% Money Back Guarantee! If after the first day you feel the training hasn't lived up to the promises we've made, tell us and we will provide you with a full refund, no questions asked.”
A Disabled Veteran Owned Business offering discounts to veterans is not unusual. What is unusual is Mountain Home’s focus on helping fellow veterans by teaming with Playsmint, one of the industry’s leading Veteran Placement Services, to offer transitioning veterans an opportunity to get the training and certification they need to compete in today’s tough job market. “Helping veterans, especially those that are unemployed, is at the heart of why we do the right thing. This is not just a marketing ploy, we are very sincere when we say we want to help those that have served,” explained Posey, adding “People find out that besides being veteran owned that we are also 80% veteran staffed and they say oh that’s why they do it, but it goes much deeper; because most of us started our careers in values based organizations, our military services, we carry that into our civilian careers!”
Staying true to those values is most evidenced in their efforts provide relevant training and certification to unemployed people. Posey summed up Mountain Home’s position on helping the unemployed, “It is very frustrating that those that need our training the most are the ones that can least afford it, obviously we are not a non-profit, but we go a long way to help our students that are hurting due to the economy. Even though we are the best value in the industry, our courses are not cheap, so we often make unique payment arrangements to help people."
What made Mountain Home become so focused on doing the right thing? CEO Derril Watts summed it up “We looked really hard at the values part of our strategic plan during last year’s review and asked ourselves the hard question, are we really living up to our stated values through action or are we just paying it lip service? The answer has been the catalyst for the change. It is not that we were doing anything wrong or unethical, it was that we just weren’t doing enough right!”
Time will tell if Mountain Home’s doing the right thing approach will prove to be good for business, but there is no question it is very much in line with the popular feeling in this country about how a business should operate.
Mountain Home’s free online Overview of Lean Six Sigma Yellow Belt training course is available at http://www.leansixsigmahelp.com if you have any questions or need more information, please contact Mr. Jerry Posey at 1-877-502-4663.
About Mountain Home Training and Consulting, Inc.: Mountain Home is a global provider of thought-provoking education, training, and consulting services in organizational transformation through one of the most comprehensive and innovative Lean Six Sigma (LSS) and Business Process Reengineering (BPR) programs of study available anywhere. To learn more visit http://www.mhc-net.com .