MaaS Impact Helps Companies Achieve Massive Marketing Impact . . . in Record Time

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Marketing-as-a-Service pioneer revolutionizes how marketing and sales teams market, sell and succeed, at every stage in the sales cycle

Marketing-as-a-Service Pioneer

MaaS Impact, pioneers in Marketing-as-a-Service, announces today the official launch of the company. Created in Q4 of 2009, this innovative start-up helps companies generate, nurture and score sales-ready leads in record time. The company has already achieved record-breaking speed-to-market implementation rates for clients in less than 30 days.

Marketing Automation Software was the focus for marketers in 2009 and is top of mind for many companies this year. MaaS Impact has partnered with Marketo and offers a white labeled version of the fastest growing platform on the market. This strategic alliance ensures client success is achieved at unprecedented speeds. MaaS Impact works with businesses of all sizes to leverage the same tools used by larger enterprises to successfully attract and retain customers using Marketing Automation Software and Email Marketing Software to drive sales lead generation.

According to Justin Gray, Chief Brand Officer and CEO for MaaS Impact, "Typically, the area of challenge with Marketing Automation Software is a company's internal management of the application. Businesses are excited about a tool that revolutionizes how they market and sell, but don't realize the initial need to change several components of their current marketing collateral."

"As we move to web 2.0, companies are finding the laundry list of items to rework becoming an almost insurmountable task. That's really where MaaS Impact comes in. We not only deliver an award winning Marketing Automation Software platform, but we also help companies develop rich content to distribute across the web and through email." said Gray. "We help re-design their web presence to align with the tools they are using to drive traffic to their website. And we help our clients tie in to new mediums such as social media to drive truly organic sales lead generation. All of these areas are on the wish lists of many small to medium businesses in 2010. We simply make them a reality."

MaaS Impact and Marketo - A Strategic Alliance

Marketo leads the charge in making complicated marketing technology easy to use. Their platform is the fastest growing within the Marketing Automation Software, Email Marketing and Sales Lead Generation arena, and were recently named the #1 eMail solution on the Salesforce.com App Exchange.
MaaS Impact is the first on-demand company to white label the Marketo platform, acting as an official distribution channel for the Lead Management and Sales Insight product. This strategic alliance stretches across the North American channel and encompasses distribution, technology and co-marketing efforts.

The Marketo/MaaS Impact Solution enables users to:

  • Generate Leads - With on-demand sales lead generation software from MaaS Impact and Marketo, B2B marketing professionals can identify hot leads that are ready for sales and automatically nurture the remaining prospects with call-to-action marketing pieces using email marketing software as well as several other automated tools. This ensures that all potential opportunities that may not be ready to engage in an active buying cycle continue to engage with the business.
  • Nurture Leads - With Marketo's powerful yet easy B2B solutions, marketers can automate and measure integrated lead nurturing, event triggered and/or drip marketing campaigns -- without requiring IT or specialized training.
  • Accurately Score Leads - Lead scoring lets marketing pros automatically qualify leads and measure prospects' interest and engagement in their products.
  • Marketing ROI & Reporting - Marketers know they need more effective analytic tools to demonstrate their marketing impact, but too often reporting tools are inefficient and don't supply the needed information. With Marketo's advanced marketing ROI analytics, marketers get all the reports needed in an easy-to-use, integrated package.

Pricing and Availability

MaaS Impact Lead Impact is available to both Salesforce.com users as well as users of other CRM solutions. Integration into non-Salesforce.com solutions may be provided for an additional fee. For more pricing information, visit http://maasimpact.com or call 1-888-ITS-IMPACT.

About MaaS Impact, Inc.

MaaS Impact provides Marketing Automation Software including integrated Email Marketing Software, revolutionizing how marketing and sales teams of all sizes sell and succeed at every stage in the selling cycle. Delivered in the Marketing Cloud, MaaS Impact's powerful and easy solutions provide in short order, a way to evaluate and ignite explosive revenue growth from the earliest stages of sale lead generation and management, pursuing increased revenue and customer loyalty.

MaaS Impact Lead Impact helps Marketers acquire, nurture and qualify higher quality leads with less effort, while MaaS Impact Sales Impact helps Sales understand, prioritize and interact with the hottest leads and opportunities to close business faster. Known for providing breakthrough innovation and the utmost in usability, MaaS Impact's technology provider Marketo was voted 'Best Marketing Automation Application' by Salesforce customers on the Force.com AppExchange. As of October 2009, more than 300 enterprise and mid-market clients in 12 countries have selected the solution.

Media / Analyst Contact:
Elizabeth Fairleigh
thE Connection, Inc.
404.874.4562
Elizabeth(at)EConnectionPR(dot)com

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ELIZABETH FAIRLEIGH
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