James Davis Joins Thwapr as Strategic Advisor

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Former eBay executive, entrepreneur and marketer builds relationships and strategic alliances for new mobile video solution.

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I am very excited to be working with the team at Thwapr

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Thwapr, the new mobile-to-mobile video sharing platform, today announced the addition of James Davis as a senior advisor to the company. Mr. Davis will be working directly with the company CEO, Bruce Goldstein to extend its brand and accelerate its growth through strategic partnerships that can benefit from Thwapr’s platform and services.

"We're delighted with the addition of such a distinguished and talented professional to Thwapr . We look forward to benefitting from Jim’s wealth of knowledge in the areas of marketing and strategic alliances," said Bruce Goldstein, chief executive officer and co-founder of Thwapr. "Jim’s success as an entrepreneur and his track record in building consumer driven businesses will no doubt help us in refining and executing against our business plans to maximize revenue and growth opportunities."

Mr. Davis brings a deep knowledge and understanding of brand advertising from more than ten years with as a senior marketing executive with Pepsi USA and a successful track record with Internet companies such as eBay. “I am very excited to be working with the team at Thwapr,” said Davis. “I believe that Thwapr is the perfect platform for media companies looking to extend the reach and promotion of their properties and for major brands wanting to provide consumers and users with a robust, interactive discovery and shopping experience. There is nothing like Thwapr in the marketplace."

Previously, Mr. Davis served as the VP Marketing, New Business and Strategic Alliance for eBay where he launched several of the company’s largest business categories, including eBay Motors, B2B, Electronics and Sports & Tickets. He also negotiated many of the company’s key strategic partnerships with companies such as Anheuser-Busch, Bloomingdale’s, BMW, Clear Channel, Microsoft, NBC, News Corp, NFL, Nokia,Time/Warner and VISA among others. These partnerships leveraged the eBay platform to promote sales, fundraising and awareness for the companies while at the same time drive growth for eBay. In addition, he developed a new integrated offline and online marketing strategy that dramatically improved eBay’s marketing effectiveness and maximized its return against key initiatives such as customer acquisition, activation and retention.

Prior to eBay, Mr. Davis started and sold two different consumer-driven Internet businesses. One was a Web site which packaged original entertainment programming with the largest interactive NYC database and retail guide that was sold to AOL’s Digital City group in 1997. The second was the first fully integrated Web-based e-commerce, marketing and merchandising company for women. This business was sold to private investors in 1999.

Mr. Davis is currently CEO of Prosper Strategic Advisory which provides active counsel to early stage and turn around companies primarily in Southern California.

About Thwapr, Inc.
Thwapr is the first true mobile-to-mobile video sharing communications platform. Thwapr's mission is to provide a social mobile video sharing experience regardless of carrier or device worldwide. Developed by founding members of Apple's QuickTime team and technologists from AVID/Digidesign and MTV, Thwapr's patent-pending technology allows mobile users to send video "Thwaps" captured with their device to any other mobile users, easily and instantly. The company is privately held. For more information and to register for Thwapr, please visit http://www.thwapr.com on your mobile phone or computer. Follow Thwapr @ http://www.twitter.com/thwapr or become a fan at http://www.facebook.com/thwapr.

Media and Investor Contacts:
Jocelyn Johnson, Gravitas Communications, 212-924-9500
Amy Ezold, Thwapr, Inc., 212.268.0220

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