Award Winning Web Developer Launches New Software, Helping Rodeos Go High Tech

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Wright Strategies, an Austin-based interactive agency, announces the launch of Saffire, a new suite of customizable software for events, ecommerce and mobile sites. First implemented on Rodeo Austin's industry-leading website,, Saffire Event is now available to rodeos nationwide.

Wright Strategies, an Austin-based interactive agency, is proud to announce the official launch of Saffire, a suite of software for events, ecommerce and mobile sites. The first hybrid software of its kind, Saffire is a proven alternative to restrictive off-the-shelf shopping carts and expensive custom solutions, built to meet a wide range of client needs, from event promotion to standard ecommerce.

Serving as Rodeo Austin’s Official Website Design and Development Partner, Wright Strategies designed a custom website to promote the organization year round, with a unique event focus in the weeks leading up to the rodeo. The Rodeo Austin website,, is the premier site to utilize Wright Strategies’ customizable Saffire Event software, now available to rodeos nationwide.

Implementing the Saffire Event software has cemented Rodeo Austin’s status as the technological leader in the fair and rodeo industry. Saffire Event provides Rodeo Austin with a fully-integrated, streamlined shopping process, allowing customers to make donations and purchase memberships and special event tickets directly from the Rodeo Austin website. During the rodeo season, a user-friendly event calendar lets customers slice and dice events by varying criteria, build their own event schedules and share events with friends via Facebook, Twitter and customizable rodeo e-cards.

“Working with Wright Strategies to keep Rodeo Austin the leader in technology in our industry has been nothing short of phenomenal,” says Jennie Richmond, Marketing Manager of the Star of Texas Fair and Rodeo. “The team’s expertise in the field, creative ingenuity and attention to detail has lead to one of the most impressive marketing tools in Rodeo Austin’s portfolio.”

Wright Strategies’ Saffire software has options for those interested in promoting events, selling online or creating a mobile site. Saffire Event, Saffire Product and Saffire Mobile are equipped with the standard functionality needed to build a successful website, with optional modules available for enhanced customization. Behind the scenes, Saffire provides users with easy content management, as well as guaranteed 24/7 technical support.

President of Wright Strategies, Kendra Wright, says of launching Saffire suite of software, “I’ve been on both sides of a website: as a developer and as the owner of an online store. I know how important it is to have a beautiful website that also functions properly and efficiently. Saffire combines the best of both worlds and is already setting a new website standard in the rodeo and fair industries.”

In conjunction with the launch of Saffire, Wright Strategies is offering an inside look at how Saffire works. A demo version of the Rodeo Austin site is available for anyone to explore at For those interested in seeing the behind-the-scenes site management, admin site tours are available by contacting Wright Strategies.

More information about the Saffire suite of software, visit:


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Arden Ward
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