From Miami's Football Game To A New York Fashion Film In 3D; McManus Studios Partners to Dream, Risk, Create

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McManus Studios bursts onto the national radar with a commercial airing during history's most watched football game, and production of a ground breaking fashion show.

The idea for a 3-D event came as I was looking into inspiration for the season’s collection; the thought of displaying modern fashion in such a modern medium fascinated me. With all of the recent development in the 3-D arena, the possibility of creating a product that guests could experience and interact with was within arm’s reach

McManus Studios made its national debut last Sunday when their commercial “Casket” aired during history’s most watched football game. The creative collective based in Los Angeles will now make its New York debut on Thursday, February 11th, by powering Native Son’s 3D fashion film, held at PIER 59 STUDIOS: STUDIO 10 Chelsea Piers, Pier 59.

Erwin McManus, the founder of McManus Studios, is committed to discovering up and coming talent in the fashion, film and technology industries. His latest endeavor is sponsoring Native Son, a Los Angeles based luxury menswear label created by Kyle Fitzgibbons. “The idea for a 3-D event came as I was looking into inspiration for the season’s collection; the thought of displaying modern fashion in such a modern medium fascinated me. With all of the recent development in the 3-D arena, the possibility of creating a product that guests could experience and interact with was within arm’s reach,” says Fitzgibbons.

McManus Studios is a design company inspired by three simple words: dream-risk-create.

EVENT INFORMATION:
Native Son Designs will present the first ever 3-D fashion film during New York Fashion week.
The three-minute film, directed by GQ photographer Eric Ray Davidson and produced by 3-D filmmakers Erik Spicard and Vic Love, will bring 3-D motion picture to fashion for the VERY FIRST TIME. As a means for displaying clothing and fashion, 3-D will bring an entirely new element to the experience. This new tool will become invaluable to e-magazines and fashion advertisers alike – forever changing the visual medium of the fashion industry.
The three-hour presentation event will include a looped screening of the film, live models, music, and cocktails. The event will take place in a 4,600 sq foot studio at Pier 59 Studios, New York’s most prestigious studio.

For more information contact: sarah (at) mcmanusstudios (dot) com
Electronic Press Kit: http://www.nativesondesigns.com/epk.html

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Sarah Sandberg
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