United Way and KSL Media are a good fit. We expect KSL Media will give us the expertise we need to raise awareness of our poverty mission as well as provide significant savings on strategic media buys to help us maximize our brand-building investment.
Encino, CA (PRWEB) February 11, 2010
KSL Media (http://www.kslmedia.com), one of the largest independent media buying companies in the United States, will commence working with the United Way of Greater Los Angeles on a branding campaign to raise awareness of its Creating Pathways Out of Poverty plan.
KSL Media will partner with United Way to develop a communication plan designed to connect donors with the organization’s work to end poverty in Los Angeles through its focus on education, employment, housing and health.
"United Way and KSL Media are a good fit," said Liz Mason, vice president, Marketing & Communications, "We expect KSL Media will give us the expertise we need to raise awareness of our poverty mission as well as provide significant savings on strategic media buys to help us maximize our brand-building investment.”
United Way of Greater Los Angeles Board member Thom Miller added, “I worked with KSL very successfully at City National Bank, so when it came time to recommend a partner for the United Way, it was an easy choice.”
"With the United Way, we found our perfect customer," said KSL Media CEO Hank Cohen. "In return, we will use our research and media-buying expertise to find United Way's best supporters and communicate with them through their preferred media."