Boosting Consumer Trust In A Down Economy: Maritz Loyalty Expert Available For Comment

Share Article

Consumer trust in U.S. business is low. In fact, it’s at its lowest level in 10 years, dropping from a high of 58 percent in 2008 to a dispiriting 38 percent, according to the 2009 Edelman Trust Barometer. It’s a statistic that weighs heavy on anyone responsible for managing a brand or nurturing customer loyalty. How can companies begin to restore trust, even as they weather economic recoveries of their own?

Consumer trust in U.S. business is low. In fact, it’s at its lowest level in 10 years, dropping from a high of 58 percent in 2008 to a dispiriting 38 percent, according to the 2009 Edelman Trust Barometer. It’s a statistic that weighs heavy on anyone responsible for managing a brand or nurturing customer loyalty. How can companies begin to restore trust, even as they weather economic recoveries of their own?

EXPERT:     
Barry Kirk, Consumer Loyalty Practice Leader at Maritz Loyalty, is available for interviews and comment on how strategic consumer loyalty programs can lay the groundwork for building mutual trust, including the topics below.

TOPICS:

  • The devastating impact of devaluing points without an accompanying strategy
  • The importance of communication in a loyalty program
  • The responsibility of loyalty marketers to protect the brand
  • How successful, carefully designed programs can keep consumer loyalty, even in tough economic times

About Barry Kirk:
As the Consumer Loyalty Practice Leader for Maritz Loyalty, Barry Kirk assists clients in identifying and refining their customer engagement objectives, as well as defining solutions to drive customer retention and loyalty. A self-described “geek marketer,” Kirk brings his two passions – marketing and technology – together in his work in the loyalty space. His background includes seven years in the consumer e-commerce field where he specialized in Web business strategy, usability, and the development of high impact customer experiences. As a loyalty marketing expert, Kirk’s focus is in the area of integrated communications strategies that drive both brand engagement and increased customer lifetime value, as well as the application of emerging social media tools to loyalty strategies. He has more than 10 years of experience with Maritz, driving solutions for clients in the financial services, automotive and technology sectors. Follow Kirk’s ongoing thoughts on loyalty marketing at http://www.twitter.com/barrykirk.

About Maritz

St. Louis-based Maritz is a sales and marketing services company, which helps companies achieve their full potential through understanding, enabling, and motivating employees, channel partners, and customers. Maritz provides market and customer research, communications, learning solutions, incentive initiatives, rewards and recognition, effective meeting, event and incentive management services and customer loyalty programs. For more information, visit http://www.maritz.com or call 1-877-4MARITZ.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Christi Dixon

Jennifer Larsen
Maritz
636-827-1523
Email >
Visit website