APT to Host Webinar “Brand Innovations & Renovations: Mastering Product Launches and Minimizing Misfires” on February 17, 2010

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The webinar is the second in APT’s 2010 Webinar Series for Retail and CPG executives

In this webinar, attendees will learn how APT’s Test & Learn™ enables CPG executives to launch major product introductions and brand renovations with confidence, speed, and the assurance of positive returns.

Applied Predictive Technologies, Inc. (APT), the leading provider of Test & Learn Management Systems for CP Manufacturers and Retailers, today announced that it will host a webinar titled "Brand Innovations & Renovations: Mastering Product Launches and Minimizing Misfires" on Wednesday, February 17th, 2010 at 2:00 PM EST.

The hour-long session, intended for consumer packaged goods companies, will feature Graeme McVie, a Senior Vice President of APT. Mr. McVie will explore how leading consumer packaged goods companies have effectively mastered new product launches and minimized misfires. In this webinar, attendees will learn how APT’s Test & Learn™ enables CPG executives to launch major product introductions and brand renovations with confidence, speed, and the assurance of positive returns. Register now for this webinar and learn how to make Decisions with Confidence across your entire organization. Attendees will receive a complimentary copy of an executive white paper on this subject. For more information, or to request a copy of the white paper, please email webinars@aptmail.com.

APT CPG and Retail Webinar Series 2010
The first webinar, titled “Retailer-Supplier Collaboration: Maximizing the Impact of Shopper-Centric Initiatives,” took place on February 3, 2:00 PM EST. The webinar, sponsored by APT and moderated by Progressive Grocer, focused on how Kraft Foods, Meijer and SUPERVALU are embracing manufacturer-retailer collaboration to better serve the shopper. To view this webinar on demand, click here. For more information on our upcoming CPG and Retail webinars, visit http://www.APTWebinars.com or contact us at (877) 400-2559.

About Applied Predictive Technologies
APT is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT's Test & Learn software, including Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. For more information, please visit http://www.predictivetechnologies.com.

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