Diamonds Are A Rescue Dog's Best Friend

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Beth Ostrosky Stern will model i Love Dogs Diamonds' exclusive Amour, Amour diamond collar at SkyBark's Fashion Show and Golden Paw Awards during Westminster Dog Show week. A portion of the collar's proceeds from collar sales generated by the fashion show and related activities will benefit the North Shore Animal League of America.

Holly Madison diamond dog collar

Holly Madison's dogs Napoleon and Josephine model Amour, Amour and La Jeune Tulipe. Photo by Christopher Ameruoso.

We’re thrilled to be showing our exclusive diamond dog collars at the Pre-Westminster Fashion Show and Golden Paw Awards.

i Love Dogs, the leader in premium canine supplements and creators of the world's most exclusive dog collars, is ready to take Manhattan at this year's Westminster Dog Show.

The Westminster Dog Show is the Super Bowl for dog lovers and every year when it hits town, New York gets overtaken by the canine kind and the humans who love them. This year, Westminster week kicks off with the BarkBar Invitational Vendor Expo, SkyBark Red Carpet Kickoff Party and Golden Paw Awards Charity Event in conjunction with the Westminster Kennel Club 134th Annual Dog Show.

The Fashion Show and Golden Paw Awards, hosted by PETaPOTTY and presented in part by Swiffer, takes place on February 12 at the world-famous Hotel Pennsylvania, the Westminster Dog Show's official hotel. The event will feature silent and live auctions with all proceeds benefitting the North Shore Animal League of America, which will also receive the SkyBark's "2010 Animal Shelter of The Year" award.

Model and NSALA spokeswoman Beth Ostrosky Stern will accept the award on the rescue's behalf and also serve as one of the runway walkers for the Fashion Show. Beth represents the organization in print and broadcast interviews, advertising and in public service announcements.

Beth and her runway partner, an adorable adoptable dog from NSALA, will model i Love Dogs Diamonds' Amour, Amour diamond collar. Dubbed "the Bugatti of dog collars" by Forbes Senior Editor Matt Miller, the 52-carat collar is worth $3.2 million and features more than 1,600 hand-set diamonds and a 7-carat, D-IF, brilliant-shaped centerpiece.

Gregg Oehler, a 30-year publishing executive and pet industry insider, will also strut down the catwalk (dogwalk?) with one of NSALA's adoptable dogs modeling La Jeune Tulipe from i Love Dogs Diamonds' line of collars.

"La Jeune Tulipe is an intricate arrangement of marquise-, pear-, and brilliant-shaped diamonds, as well as the 1.52-carat marquise-cut diamond that blooms as the focal point of the extraordinary collar, makes the $150,000, 15.6-carat La Jeune Tulipe one of the crown jewels of the canine kingdom," said Martha Smith, the General Manager of i Love Dogs. "We're thrilled to be showing our exclusive diamond dog collars at the Pre-Westminster Fashion Show and Golden Paw Awards. As a token of our deep appreciation for the North Shore Animal League of America's great work, we will be honored to donate a portion of the proceeds to this very special organization from any sale of La Jeune Tulipe or Amour, Amour arising from the Fashion Show, print and TV appearances."

SkyBark Event Information
Buy Tickets:
What: The 2nd Annual PETaPOTTY Westminster Experience
When: February 12 at 8pm
Where: The Hotel Pennsylvania
Who: America's top dogs, owners, trainers, breeders, groomers, veterinarians, and more

For more information about i Love Dogs Diamond Collars please contact Martha Smith at ms(at)ilovedogs(dot)com. To arrange an interview, please contact Gregg Oehler at Gregg(at)oehlermedia(dot)com.

i LOVE DOGS INC. dedicates itself to formulating the highest quality natural vitamins and supplements available on the market today. Our name says it all -- i Love Dogs is committed to the health of our canine companions and the peace of mind quality products bring to their pet parents. We pride ourselves on being leaders in animal wellness and welfare. Our products seamlessly blend natural ingredients with cutting-edge technology and science. i Love Dogs is also the designer of the world's most exclusive diamond dog collars. For more information about i Love Dogs call 310-539-7400 or visit and

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