Having a strong online presence is a crucial component in our marketing strategy
San Luis Obispo, CA (Vocus) February 11, 2010
Significant changes in the way consumers prefer to receive information, coupled with an unpredictable economy, have many franchises reexamining their traditional marketing communication plans to gauge effectiveness. Both retaining customers and attracting new clients requires applying the latest digital tools to maximize leads received and covert them to sales. To address these goals, Sport Clips, the nation’s leading men’s and boys’ hair care franchise, has partnered with ElementsLocal™ to maximize their online solutions specifically designed for franchises. Using the latest technology, ElementsLocal™ is providing Sport Clips unparalleled abilities to market online and communicate with their existing clients through email and text messages.
Sport Clips searched the existing product offerings for a solution that would support and encourage loyalty among existing customers and offer innovative ways to communicate with and attract new clients. After this search, Sport Clips signed on with ElementsLocal™ to significantly improve its online presence and develop lasting relationships with customers through local web sties and creative email and SMS campaign strategies.
With 90 percent of online users conducting local online searches prior to deciding where to purchase products and services, a cornerstone of Sport Clips new marketing communication plan is creating a strong, localized search strategy that allows the company to be visible to customers in the hundreds of local markets where its franchises are located.
To this end ElementsLocal will create a unique, fully autonomous website for each of Sport Clips’ 700 franchises, which increases the company’s rankings in popular search engines, such as Google. Additionally, each website may be updated with local content, ensuring they show up on local search result pages, amplifying the franchise’s relevance in local markets.
“Having a strong online presence is a crucial component in our marketing strategy,” said Martha England, senior director of marketing for Sport Clips. “The ElementsLocal software makes it affordable to acquire multiple websites and easily manage them, and it was the only platform we found that delivered actual websites, rather than micro sites. And its integrated e-marketing and SMS marketing (text) makes it simple for us and our franchises to use.”
ElementsLocal is also helping Sport Clips implement an effective and contemporary customer communication plan using multimedia promotions, template-based email campaign programs and SMS delivery.
“Consumers are using the Internet and their mobile phones to connect, search for information and research their purchase options, and franchises must follow this trend to remain competitive in the digital age,” said Jeremy La Duque, president and CEO of ElementsLocal.
In partnering with ElementsLocal, Sport Clips will provide local, brand-compliant messaging power to its franchisees with little oversight. Through a template-based platform, franchisees will be able to initiate local email and SMS micro-scale marketing campaigns and participate in national, broad-scale campaigns initiated by the franchisor.
Through these campaigns Sport Clips achieves their goals of capturing new customers, through SMS and email-based incentives, and establishing customer loyalty and retention, through email and text-driven coupons for birthdays, client referrals and more.
“We’re excited to partner with ElementsLocal to address our key goals through search engine-optimized websites for each franchise location and the implementation of email and SMS campaigns," said England. “It’s an all-in-one solution for us.”
For more information on ElementsLocal, visit http://www.elementslocal.com and take the Tour.
Elements Inc., an interactive web agency, designs and develops online business applications, corporate web sites and Internet marketing strategies that enable clients to harness the power of the Internet to streamline their business. Based in San Luis Obispo, CA, and founded in 1999, Elements recently introduced ElementsLocal™, a software platform developed specifically for the unique challenges and opportunities franchise companies face in online franchise marketing. ElementsLocal clients include Jiffy Lube, Paul Davis Restoration and Always Best Care, among others. For more information on the company, visit http://www.elementsinc.net.