Valentine's Day Special - Buy Serfontaine's Sweetheart Jean for your Sweetheart! 15% Off at CoutureCandy.com with Holiday Discount Code

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Serfontaine's Sweetheart jean is the best fitting jean on the market. With a special curved yoke in back, strategically placed pockets and unique bi-stretch technology to fit every shape, the Serfontaine Sweetheart jean is at the top of every Valentine's wish list. For a limited time http://www.couturecandy.com is offering 15% off for customers who enter the code: LOVE.

"Serfontaine's Sweetheart jean is like magic because the jean looks great on women of every shape and size. Women with curves love how the stretch denim hugs their figure and straighter ladies rave about the flatt signature heart-shaped yoke."

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Serfontaine's Sweetheart jean is the best fitting jean on the market. With a special curved yoke in back, strategically placed pockets and unique bi-stretch technology to fit every shape, the Serfontaine Sweetheart jean is at the top of every Valentine's wish list. For a limited time http://www.couturecandy.com is offering 15% off for customers who enter the code: LOVE.

The Serfontaine Story

In 1999, boutique owner Mik Serfontaine tired of searching for the perfect pair of jeans for women and set out to create his own. Armed with an understanding of what was missing in the denim market, he enrolled in design school to learn the fundamentals of fit. Then he threw out the conventional wisdom and designed a better jean. “To break the rules, you need to understand them first,” says Mik.

A year later, Mik and wife Maria launched Serfontaine with the “Easy Rider” jean. Allure magazine immediately christened it “the most rock-n-roll jean around.”

Serfontaine quickly became a trend setter throughout the industry. They were one of the first denim brands to develop and use organic washes. Serfontaine also pioneered the use of bi-stretch technology in the US, which creates a fit that feels customized for every woman’s shape. The Sweetheart jean is Serfontaine's classic shape with a signature heart-shaped yoke in back flattering women of all shapes and sizes.    Serfontaine's Sweetheart jeans are available in bootcut styles or straight leg.

The Serfontaine Fit

Serfontaine uses a unique denim cross-weave with multi-direction stretch. A completely new way of constructing denim, it offers movement in every direction, while maintaining the fabric’s memory and shape. Bi-stretch technology gives in the right places for exceptional comfort and fit, but holds shape and style even through repeated wash and wear. Because of the bi-stretch fabric Serfontaine's Sweetheart jeans never sag!

The Serfontaine Style

Serfontaine blends the most cutting-edge technology with classic cuts for the woman who knows trends but would never be “trendy.” The architectural design merges luxury with innovative style, couture with rough, rebellious edge for an untraditional approach to jeans. Serfontaine is sold in over 20 countries and has a cult following globally. Serfontaine excels and continues to evolve with a focus on quality fabric, cutting-edge design and superior fit for women everywhere.

Serfontaine is available at fine stores and boutiques nationwide. For a limited time, online boutique Couturecandy is offering 15% off purchases when customers enter the discount code: LOVE. Visit http://www.couturecandy.com/serfontaine/all/shop-designer.html for your Valentine today.

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Kristen Steinhilber Calavas
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