Fidelity International Becomes The First UK Asset Manager To Launch A Facebook Site for Investors

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To mark the launch, Fidelity has created a Portfolio Challenge game and investors have the chance to win £10,000 to invest.

Fidelity International is pleased to announce that it is the first UK asset manager to launch a Facebook site http://www.facebook.com/fidelityuk. To mark the launch, Fidelity has created a Portfolio Challenge game designed to get investors thinking about their investments and to test for themselves the benefits of diversification.

Fidelity International has embraced the social media space having also recently launched a Fidelity Twitter page http://www.twitter.com/fidelity_uk. Fidelity has recognised that both Facebook and Twitter are a great way to keep in touch with current and prospective investors as well as to deliver financial information and opinions and gain feedback from interested consumers.

Fidelity Facebook

The Fidelity Facebook page will host content in the form of news and insights from , industry experts, as well as details of special offers and tools to help investors make the most of their money. The http://www.facebook.com/fidelityuk page will also inform investors of upcoming webcasts and events which they may like to attend, plus shortly will offer the ability to ask questions directly to Fidelity’s experienced investment commentator, Tom Stevenson. The page has been designed with investors in mind and will make getting financial information easier and more readily available.

Fidelity Portfolio Challenge

The Portfolio Challenge game is designed to get investors thinking more about their investments. Upon registration, investors are given £50,000 of virtual money to split equally between shares and funds and will be able to select any of the funds available on Fidelity’s Fund Supermarket, FundsNetworkTM. Players are then allowed to buy or sell up to 3 shares per week and make one fund purchase or disposal per month. However each transaction will incur a virtual £10 charge to encourage longer-term investments.

The game has no cut off date for entry, but Fidelity would recommend that players start investing early to give their portfolios maximum time to grow. Each month, starting in February, the player who has made the highest portfolio returns over the month will win £50 of John Lewis vouchers and be invited to an end of year event at Fidelity where they will be able to meet a number of Fidelity portfolio managers in person. The overall prize will be awarded to the player whose investment strategy throughout the year has generated the best portfolio returns. The winner will be awarded £10,000 to invest into any fund on Fidelity FundsNetwork.

Rob Fisher, Head of UK Personal Investments at Fidelity International, comments: “I am delighted that we are leading the way for UK investment firms in embracing social media. Facebook and Twitter are of course both rapidly growing networks, and are an excellent way in which we can deliver financial information and opinions to our customers quickly and efficiently and engage in more direct dialogue with them. It also means that they can access this information on the move, 24/7 and directly to their iPhone, Blackberry or other mobile web device. The Fidelity Portfolio Challenge game is simple but effective and is designed to get investors thinking about their future investments. We wish all our players the best of luck and look forward to seeing our winners at the end of the year.”

Notes to editors:
Competition details

Players must be UK residents and aged 18 years or over
Players must not be Fidelity employees or direct family members
Players will be allocated £50,000 virtual money which much first be split equally between funds and shares for the initial investment
Players are allowed to buy or sell up to three shares a week and make one fund change a month, each transaction after the initial portfolio set-up will incur a £10 virtual trading charge
FundsNetwork funds available are all UK registered funds plus all £ denominated SICAVs currently on the platform
There is no cut off date for entry into the competition but it will close on 16th December 2010
The overall prize is £10,000 to be invested into any fund through Fidelity FundsNetwork, however the money will be deposited into the Fidelity CashManager account and can then be invested into any fund

FIL Limited (“FIL”) and its subsidiary companies serve the major markets of the world by providing investment products and services to individuals and institutional investors outside the US. Any opinions expressed are made at the time of writing and can be subject to change without notification.

For further information, please contact:

Sam Slator
Fidelity International    
01737 837 847    
07841 783882    
sam.slator(at)fil(dot)com

Joanne Macklin
Fidelity International
020 7961 4361
07983 468069
joanne.macklin(at)fil(dot)com

Press office address: Fidelity International, Kingswood Place, Millfield Lane, Lower Kingswood, Tadworth, Surrey, KT20 6RP

CSO456/0401

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