I am so excited to be building a new brand utilizing my existing Saturn of Fishers store and my Saturn values
Indianapolis, IN (PRWEB) February 13, 2010
All Things Automotive™ LLC (http://www.allthingsautomotive.net) announced today a new franchise opportunity, a certified vehicle sales and branded aftermarket-competitive service retail business appealing especially to former Saturn retailers, dealers wanting to expand their retail footprint, and dealerships without a new car franchise. The opportunity will be previewed at the 2010 NADA Convention And Exposition in Orlando, FL, February 12-15, at Suite W104B.
The cancellation of hundreds of franchise agreements across the nation has created the opportunity for a higher level of sales and service business in these modern, well-located dealerships. The All Things Automotive-branded retail businesses are structured to deliver maximum fixed coverage and enable franchisees to become a more affordable one-stop resource for all things automotive.
"This franchise combines the sale of certified vehicles with aftermarket-competitive services and parts, tires, brakes, oil and accessories that deliver customer affordability, convenience and satisfaction," says Larry Cummings, a former GM dealer and All Things Automotive founder and principal. The company is headquartered in Indianapolis.
"In my 22 years as a dealer, I was known as the place to buy and have warranty work done, but with my large dealership I wasn't even close to competitive in the core services of the aftermarket," Cummings notes. "By including retailing leaders and key partners of the aftermarket in this new franchise, All Things Automotive-branded businesses are uniquely competitive for the customer - from the purchase of their vehicle through ongoing maintenance and the full range of services required during the ownership experience."
An All Things Automotive-branded franchise will appeal to retailers and dealers who truly understand the customers for life concept and who wish to command a growing market through a truly competitive new way of serving the motoring public.
Dealers currently developing the All Things Automotive-branded retail concept include Lynn B. Kimmel, president of Lockhart Automotive Group, Indianapolis, IN, and
Mark Thomas, president of the five-store Thomas Dealerships organization, with stores in Pennsylvania and Maryland.
"I am so excited to be building a new brand utilizing my existing Saturn of Fishers store and my Saturn values," said Kimmel, who sits on the GM National Dealer's Council. "The All Things Automotive brand concept builds on the value of the Saturn experience and provides the opportunity for a more competitive and profitable future in our dealership-based environment."
Thomas points out another of the franchise's value, its branded services advantage. "That is a real enabler for the used car business," he says. He's converting an empty Ford image store. "We're reaching out to a broader base of customers who trust these brands for quality and affordability and as such we're maximizing our fixed coverage through service and parts sales which then free us to be as competitive as needed in the used car market."
The All Things Automotive retail business is structured to yield maximum fixed coverage. Keys to this model are:
- A unique, industry-first national partnership with CARQUEST, a multi-billion dollar parts company, which will stock and re-stock All Things Automotive-branded retail facilities with high-quality aftermarket-priced parts and accessories for all makes and models, foreign and domestic.
- Partnerships with other branded aftermarket providers, including a major national oil products provider, leading tire brands through a highly successful distributor, nationally known brands on brakes, shocks and struts, exhaust parts and others, to deliver all of a motorist's core vehicle service and maintenance needs - including accessories and personalization -- in one place at competitive aftermarket prices.
- Labor and service rates competitive with most aftermarket and independent service centers. This is possible because All Things Automotive-branded franchises perform no new-car warranty work or other time-burning nonproductive activities which must be made up by higher labor rates.
"This franchise incorporates all of the key processes and partners to earn an increasing percentage of late model vehicle sales and the service, parts and accessory business of the large and growing aftermarket service industry," says Cummings.
For specific franchisee requirements and other details, contact Larry Cummings at 248-515-6421, visit suite # W104B at the 2010 NADA Convention and Exposition in Orlando, FL, February 12-15, or visit: http://www.allthingsautomotive.net
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