PricewaterhouseCoopers Launches “Personal Brand Week”

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Nationwide campaign to help students develop skills that can differentiate them in a crowded job market. Week-long event starts February 22nd, 2010

PricewaterhouseCoopers LLP (PwC) today announced the kickoff of “Personal Brand Week,” a first-ever, nationwide event that will help students develop their personal brand by determining and promoting their individual strengths. Each day of the week of February 22nd, students can access a new set of interactive exercises, expert advice and thoughtful tips designed to teach them how to stand out in a crowded job market.

Interactive content will be made available each day to all visitors to http://www.facebook.com/PwCUSCareers and http://www.pwc.tv.

Each day of the week-long event will focus on one of the five elements PwC recommends that students master in order to develop a personal brand that will contribute to their professional success. The "Personal Brand Week" schedule is as follows:

  • Monday, February 22nd: "Your Elevator Pitch" – Determining a basic introduction to who you are and what you are looking for is crucial for networking and promoting one’s skills;
  • Tuesday, February 23rd: "Your Passion" – Having passion is attractive to recruiters and demonstrates traits such as commitment, well-roundedness and enthusiasm;      
  • Wednesday, February 24th: "Your Network" – Understanding that your network can begin with one’s friends and family is the first step in extending those relationships;     
  • Thursday, February 25th: "Your Online Brand" – Having an appropriate online presence can have an impact on future employers and colleagues. The best student personal brands include a professional and appropriate online presence;
  • Friday, February 26th: "Open to Change" – Understanding how to answer “Where do you see yourself in five years?” is crucial to acing a job interview.

At the conclusion of the week-long event, PricewaterhouseCoopers will create a Personal Brand Week e-book that will be made available to all students and college and university Career Services offices nationwide. The e-book will feature personal branding insights gained from the social media community through status updates on facebook.com/PwCUSCareers and on Twitter under the #PwCPBW hash tag. PricewaterhouseCoopers will select the best advice and fully credit any comments or experiences selected for inclusion.

"Personal branding can be a powerful tool for professional success," says Holly Paul, national recruiting leader, PricewaterhouseCoopers. "Personal branding is not simply a cosmetic exercise but instead a process that helps to develop skills that increase the potential of standing out in a crowded job market."

“Personal Brand Week” is part of PwC's larger and ongoing commitment to helping create the next generation of leaders. As one of the nation’s largest employers of college graduates, PwC collaborates with colleges and universities across the country to provide meaningful, relevant learning programs and opportunities to ensure that students are well prepared for their job searches and ongoing careers.

PricewaterhouseCoopers has a history of investing in education and talent development. For the past three years, PwC has been ranked #1 in Training magazine's “Training Top 125” annual ranking of organizations that excel at employee training and development. PricewaterhouseCoopers has also consistently been named to FORTUNE magazine’s “100 Best Companies to Work For” list, and has been highly ranked on BusinessWeek’s lists of “Best Internships” and “Best Places to Launch a Career.”

About PricewaterhouseCoopers:    
PricewaterhouseCoopers (http://www.pwc.com) provides industry-focused assurance, tax and advisory services to build public trust and enhance value for its clients and their stakeholders. More than 163,000 people in 151 countries across our network share their thinking, experience and solutions to develop fresh perspectives and practical advice.

"PricewaterhouseCoopers" refers to PricewaterhouseCoopers LLP or, as the context requires, the PricewaterhouseCoopers global network or other member firms of the network, each of which is a separate and independent legal entity.

© 2010 PricewaterhouseCoopers LLP. All rights reserved.

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