The successful webinar series for business to business marketers enters its third full year of programming.
Kelowna, BC (PRWEB) February 12, 2010
Over the course of twenty webinars in the past two years, thousands of marketers have tuned in to watch new research, case studies, and campaign optimization tips at Enquiro’s B2B Expert Series. The educational series has featured an impressive lineup of experts in search marketing, usability, and B2B demand generation including Brian Carroll, Greg Jarboe, Marissa Mayer, Gord Hotchkiss, Rand Fishkin, Jakob Nielsen and Danny Sullivan.
“The series has significant momentum moving through Q1 of 2010,” points out Andrew Spoeth, Director of Marketing at Enquiro. “Our two most recent webinars have broken our own records for registration numbers and the feedback we’re getting is amazing.” Two of the series webinars have also recently made it on to the list of 7 Can’t Miss B2B Marketing Webinars according to the Modern B2B Marketing blog. Lance Loveday, CEO of Closed Loop Marketing, adds, “The consensus here is that the B2B Expert Series webinars are by far the most engaging and valuable of any we’ve attended.”
Recent additions to the series include a new B2B LinkedIn group, live chats on Twitter using the #B2BExpert hashtag, and in-person B2B Expert Series Face-to-Face events. Later this year, Enquiro will also open up access to webinar transcripts.
The B2B Expert Series continues with its next live event on February 26. The webinar will take a look at how a B2B marketer can use the BuyerSphere to drive demand generation and revenue. The presentation features Jon Miller, VP of Marketing at Marketo, which is the fastest growing vendor in the hot marketing automation space.
Registration for upcoming webinars, as well as the complete B2B Expert Series recordings is available via http://www.enquiro.com/webinars.
About the B2B Expert Series
To address current questions facing business to business marketers, Enquiro launched a package of online seminars titled the B2B Expert Series. The webinar series brings together industry researchers, analysts and practitioners and covers topics such as web analytics, sponsored search marketing, and website user experience.
Enquiro is a full-service search marketing agency, specializing in B2B tech markets. The company, operating since 1999, uses a research-based consulting methodology to deliver SEO, PPC and usability services for some of the world’s best known brands.
To support its work as a search agency, Enquiro has conducted and published the results of multiple studies on B2B buyer behavior and user engagement with search engines, including eye tracking methodologies.
Andrew Spoeth, Director of Marketing
Enquiro 1.800.277.9997 ext. 221
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