Advantage Newspaper Consultants Offers Bundled Services to Increase Ad Retention

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Advantage Newspaper Consultants combines print and web ad sales programs and offers free digital publication, email delivery and direct email marketing program to newspapers.

Advantage Newspaper Consultants (ANC), a leader in newspaper consulting and digital publication services, recently announced the availability of their bundled services package - the Platinum Advantage program. The Platinum Advantage program combines ANC’s suite of print and web ad sales programs, which can generate $100,000 of more in advertising revenue, with free digital publication processing, e-delivery and direct email marketing campaigns into a comprehensive value package designed to increase advertiser retention.

“We have always structured our ad sales programs with a focus on not only selling the largest possible volume of advertising, but also educating our clients on retaining those advertisers long term. By using the Platinum Advantage program, our clients take full advantage of print publication and digital offerings - in concert with their web sites – and offer their advertisers new options in various types of media” said John Jones, Vice President. “If an advertiser is looking to get their message or product to the community, the newspaper will offer one of the best values in local advertising at an attractive multi-platform discount. Providing advertisers with this type of broad range branding increases the newspaper’s ad revenue and is a huge factor in influencing ad retention.”

The Platinum Advantage program is facilitated by ANC’s Web Ad Revenue (WAR) division. To learn more about the Platinum Advantage program, visit http://platinum.ifoldspro.com.

About Advantage Newspaper Consultants
Founded in 1996, Advantage Newspaper Consultants (ANC) is dedicated to providing newspapers with the innovative tools and professional expertise needed to enhance readership and become more profitable. Integrating newspaper industry experience with technology, ANC offers compelling and successful revenue solutions that produce results in print and online markets. ANC now provides sales, software and consulting services to more than 300 publications in North America. ANC’s proven sales programs generated over $30 million in advertising revenue for their newspaper clients in 2009.

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