Online Dating Explodes as Singles Rush to Find Love for Valentine’s

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PEER 1 Hosting, the global online business hosting provider for the world’s largest free dating websites, is predicting the biggest ever peak in online matchmaking as more singles than ever hit the web to find their Valentine.

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It’s business critical for dating websites to continue to perform at their optimum rate at the busiest time of the year, and working with a scalable hosting provider means there’s no need to invest in a lot of extra capacity that won’t be needed for the majority of the year.

PEER 1 Hosting, the global online business hosting provider for the world’s largest free dating websites, is predicting the biggest ever peak in online matchmaking as more singles than ever hit the web to find their Valentine.

PlentyofFish.com, one of the world’s largest free dating websites, has seen a 60% year over year increase in traffic in the lead up to 14 February. PEER 1 Hosting, which provides web servers for PlentyofFish.com, amongst other leading players, is urging dating website service providers to get ready for the predicted unprecedented rise in online exchanges between romance seekers before Valentine’s Day. Websites without the right hosting in place could be responsible for putting a freeze on dating this week as sites struggle to cope with the additional demand.

“Each year during the month before Valentine’s Day we see a huge rush of singles registering to the site to try and find a date for the big day,” said Markus Frind, CEO at PlentyofFish.com. “A key part to finding the right partner for Valentine’s lies in our ability to provide information quickly and easily at every click, and that means the site needs to be robust enough to handle additional traffic without slowing down database searches as our users find their ideal match.”

“Just like retailers ramping up for Christmas, online dating has to cope with big spikes in activity around Valentine’s Day and slow page loading times or site crashes mean lost customers,” said Rajan Sodhi, VP, Marketing & Communications for PEER 1 Hosting. “It’s business critical for dating websites to continue to perform at their optimum rate at the busiest time of the year, and working with a scalable hosting provider means there’s no need to invest in a lot of extra capacity that won’t be needed for the majority of the year.”

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About PEER 1 Hosting
PEER 1 Hosting believes in the limitless opportunity of the Internet, and the business growth potential it provides for its more than 10,000 customers. As a global online business hosting provider, PEER 1 Hosting offers a reliable high performance Internet network supporting scalable Managed Hosting, Dedicated Hosting through the ServerBeach brand, and Colocation solutions. Backed by its 100 percent uptime guarantee and 24x7x365 FirstCall Support™, PEER 1 Hosting ensures customers’ online presence is always fast, always available. Since 1999, PEER 1 Hosting has grown to include 16 state-of-the-art data centers and points-of-presence throughout North America and Europe. The company’s headquarters are in Vancouver, Canada, with European operations headquartered in Southampton, UK. PEER 1 Hosting shares are traded on the TSX under the symbol PIX. For more information visit: http://www.peer1.com/.

For North American media inquiries please contact Marcela Peake at PEER 1, +1-604-909-6428, mpeake(at)PEER1(dot)com

For European media inquiries, please contact Jessica Power at Champion Communications, +44-7268-3438, jessica(dot)power(at)championcomms(dot)com

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Jessica Power