Genta Incorporated Launches New Web Site, Designed and Developed by Interactive Media Associates

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New Site for Biopharmaceutical Company Provides Easy Access to Up-to-Date Information for Medical Professionals, Patients and Investors

We wanted to represent the Genta organization as the team of smart, dedicated and high-energy individuals they are, but balance that with a sensible site architecture.

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Interactive Media Associates, Inc. (IMA), a digital agency specializing in the planning, development, and marketing of web services, today announced the release of its latest Web site for Genta Incorporated. The newly designed site can be viewed at

Genta Incorporated is a biopharmaceutical company focused on the identification, development and commercialization of drugs for the treatment of people with cancer. The company has built a broad portfolio of proprietary products in various stages of clinical development.

In redesigning their site, Genta hoped to broadcast a better sense of their brand image, in addition to improving the experience of their various audiences. The team at IMA kept these goals clearly in mind as they developed the architecture for the new site. “We wanted to represent the Genta organization as the team of smart, dedicated and high-energy individuals they are, but balance that with a sensible site architecture,” say Michelle Cameron, Vice President and Creative Director at IMA. “There’s a lot of information on this site, and we worked hard to organize it logically, while keeping the appearance of the site modern and clean.”

The new site succeeds in offering a clean and intuitive user experience, making information for Genta’s various audiences simple to find. The fresh, attractive new homepage clearly directs audience segments to the appropriate areas. The new Pipeline section offers comprehensive information to medical professionals and interested patients about Genta’s pipeline drugs, Tesetaxel, Genasense® and Oral Gallium. A new, frequently updated Investor Relations section displays news releases, SEC filings and even allows investors to build their own “kits,” while the Careers section highlights the benefits of working at Genta, as well as listing currently available positions.

Since the pharmaceutical industry moves quickly, it was imperative that the Genta staff have the capability to update their own site, without having to wait for outside development resources. Using the Ektron content management system (CMS), IMA was able to create a site that quickly and easily allows Genta staff to post updates to their site and post pertinent press and event information on the home page.

|| About Interactive Media Associates, Inc. ||
Interactive Media Associates, Inc. (IMA) is a digital agency specializing in the planning, development and marketing of Web services. The company provides expertise in strategy and planning; Web site branding and design; content management; Web application development for eCommerce and portals; and interactive marketing, including SEO/SEM, eMail marketing, social media, and reputation management. Through its ReliaServe subsidiary, IMA also offers site hosting. IMA is an agency partner of such leading Web software providers as Omniture, Ektron, Elastic Path, and Bronto. For additional information, email or call (973) 539-5255, extension 1. Learn more about IMA at

|| About Genta, Incorporated ||
Genta Incorporated is a biopharmaceutical company with a diversified product portfolio that is focused on delivering innovative products for the treatment of patients with cancer. Two major programs anchor the Company’s research platform: DNA/RNA-based Medicines and Small Molecules. Genasense® (oblimersen sodium) Injection is the Company's lead compound from its DNA/RNA Medicines program. For more information, visit


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Michelle Cameron, VP | Creative Director
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