Palo Alto, CA (PRWEB) February 12, 2010
Gigya, the leading social optimization platform for online business, today announced that the company will host a free webinar for online retailers and publishers, and other web businesses, titled "Social is the Next Search: Is Your Site Ready?" The Webinar will take place on March 4th, 2010 at 11:00 AM PST and will be led by David A. Yovanno, CEO of Gigya, and respected industry analyst, Jeremiah Owyang of the Altimeter Group.
With the skyrocketing popularity of social networks, customers are increasingly turning to friends to determine what to read, watch, and buy online. Savvy online businesses can turn this shift into competitive advantage by designing and optimizing their own sites for social participation, which in turn drives social network referral traffic, increased page views, and higher registration rates.
Attend this webinar to learn:
- How leading publishers and retailers are designing their sites for social participation;
- How to maximize traffic to your site from the most popular social networks;
- How to connect your site to all the major social platforms including Facebook Connect;
- How to apply social analytics to your own site.
"Most companies are already aware that leveraging the power of social networks is critical - by now, many have set up Facebook pages or created other 'off-site' social programs," said Mr. Yovanno. "However, these efforts leave half the potential of social networks untapped. At this webinar, we'll outline the specific steps online businesses can take to rebalance their social marketing by creating an effective 'on-site' social strategy."
How to Participate
To register for the free webinar, visit http://www2.gotomeeting.com/register/635718706. All registrants will be sent a confirmation email that includes additional information. In addition, participants can tweet questions before, during and after the event to @gigya or @jowyang by including the code: #SITNS.
About Gigya, Inc.
Gigya is a leading social optimization platform for online business, enabling websites to connect seamlessly to the most popular and powerful social networks including Facebook, Twitter and LinkedIn. Gigya's technology, which it hosts and delivers to its customers as an on-demand service, enables customers to provide social sharing, registration and interactive features to drive increased traffic, conversion and time spent on their websites. In addition, Gigya provides widgets, analytics, best practices, consulting and customer support to ensure clients optimize the social performance of their websites. Gigya technology reaches more than 250 million users each month and powers the sharing of more than a million pieces of content per day across the social web for Fortune 500 clients including A&E, Intuit, The Coca-Cola Company, Time, and Turner Networks. http://www.gigya.com
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