Motally Becomes First Mobile Analytics Provider to Allow Publishers to Control Data Freely with Import and Export APIs

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Today, mobile analytics firm Motally has made it easier than ever for mobile publishers to import and export their mobile data, providing increased flexibility with how they use and control it. Publishers who want more robust control over their analytics can now use the Motally export API to integrate directly into existing systems.

We are seeing a strong demand for this kind of capability and are pleased to bring this functionality to the forefront, as part of Motally's premium feature set

Today, mobile analytics firm Motally has made it easier than ever for mobile publishers to import and export their mobile data, providing increased flexibility with how they use and control it. Publishers who want more robust control over their analytics can now use the Motally export API to integrate directly into existing systems.

“We are seeing a strong demand for this kind of capability and are pleased to bring this functionality to the forefront, as part of Motally's premium feature set,” says Duc Haba, CTO of Motally, “In particular, enterprise customers interested in integrating with Omniture or other internal systems can now import their mobile data directly into those systems.”

In addition to export APIs, Motally also provides import APIs that address the needs of clients who wish to upload bulk data directly to Motally for processing. This is especially useful for platform providers who want to send large quantities of data for analysis on behalf of their user base. The import API can also be used by developers to send data to Motally for processing from non-natively supported platforms – effectively increasing coverage to a broader range of development platforms.

With the announcement of their import and export APIs, Motally continues to provide powerful, flexible, easy to use analytics to customers around the world who want to draw actionable insights from their own data.

Motally is leading the industry with innovative solutions for developers and publishers including the recent launch of iPad analytics to its service portfolio. Motally is the only analytics firm to support analytics for applications on the iPhone, iPad, Android, and BlackBerry platforms as well as the mobile web, all in one interface.

About Motally
Motally is a mobile-analytics provider dedicated to helping mobile application developers and content publishers understand their users, optimize their product offerings and maximize their ROI. The company is headquartered in San Francisco, CA and is backed by BlueRun Ventures and Ron Conway, a leading angel investor. The team includes mobile industry veterans from Yahoo Mobile and Oracle. Visit Motally at http://www.motally.com and follow on Twitter @motally.

Media Contact:
VSC PR for Motally
Michal Habdank-Kolaczkowski
650.302.1209
Michal(at)vscconsulting(dot)com

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Michal Habdank-Kolaczkowski

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